The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Please Don’t Tell My Family

Check this out. What you will see is an Oncologist’s recounting of the sad story of a 46-year old, non-smoking, active runner, wife and mother. When presented with the diagnosis of lung cancer, she requested that the doctor not tell her family because the “stigma”...

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Imagine…

  Check this out. What you will find is the story of a physician mother who temporarily loses her young son in a busy department store. The story of her panic. The story of her confusion. The story of the relief that she felt a few minutes later when her...

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Tweets, Likes, and Liabilities

I can’t top the title that the author of this book serves up, so I am not going to try to conjure up some hokey label. Just check this out. What you will see is a book, penned by an attorney, that outlines the liabilities that can befall a healthcare professional...

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