The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Why Every Doctor Needs A Therapist

Check this out. What you will see is the self-told story of a doctor who sees a therapist AND believes every other doctor should as well. Life as a physician gets tough, she understandably notes, and sometimes the challenges are just too much to handle on one’s one....

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Why This Doctor Got An MD/MBA

  Check this out. Frankly, the very thought of the amount of time and effort it takes to get an MD, let alone to do a residency, exhausts me. BUT. Over the course of my career, I have encountered several doctors who have also gotten a JD and can practice law. Yikes....

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Another Goofy DTC TV Ad Story

  • DTC
I know, I know. I have written on this topic so many times you are probably sick of hearing it. But forgive me. The irony and hypocrisy here are just too overwhelming to allow me to remain silent. SO. Here’s another one.You gotta laugh! Two professors compared 2016...

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Online Medical School

You will love this one. A tongue in cheek (sort of!) proposal to start a medical school that will be entirely online. Why not, the blogging physician pictured above asks. All kinds of practitioners, trained only on “e,” are taking over roles and tasks formerly reserved...

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The Value of Human Life

This commencement address, delivered by noted surgeon and author Atul Gawande, makes a simple but extremely profound point. Delivered to a graduating class of physicians, Dr. Gawande pointed out the extent to which it will be essential for these newly minted doctors...

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The Doctor Dollar

Here’s a fun one! A contractor comes to do some work at a home where both the husband and wife are physicians. Once he learns their occupations, he gives them a ridiculously high estimate for the next piece of work. Why? Two reasons. First, he just had a year where...

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