The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Using Wearables to Detect Covid

Here’s one I never would have thought of. Check this out. What you will see is an article describing research currently underway to determine if “wearables” can predict who is going to come down with COVID-19. How? By detecting small increases in temperature...

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Remote Patient Management

Check this out.  This URL literally takes you to the bottom line of Remote Patient Management. It shows you the new CMS guidelines on how physicians can bill for keeping track of patients health through the use of in-home sensors and monitors. While...

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