The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Physicians In Isolation

No, this is not a story about doctors who have been exposed to the plague and have been “locked down.” Rather, it is an insightful piece about how the fact that hospitals no longer serve as social meeting places for doctors is contributing to physicians’ feeling...

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Medical Care Coupons

You probably already know about this. I didn’t. Check this out. What  you will see is an article that describes how Groupon is being used to market medical services such as imaging. Read it and think about the meaning of this phenomenon. As the writer points...

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Interpretation Please???

Here’s one! In the face of numerous studies and anecdotal reports that physician burnout is on the rise, we find here a study that offers up a finding, drawn from a study of 5,000 physicians, that physician burnout actually decreased from 2014 to 2017. Inquiring...

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The Hard Way to Learn About Chronic Pain

Check this out. What you will see are some of the lessons that an FP learned about chronic pain when her dog pulled her off her porch one day, doing a real number on her shoulder and putting her into the realm of chronic pain sufferers. She learned things like it...

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Internet: Wave Three

  Check this out. What you will see is an important interview with Shark Tank investor Mark Cuban. The transcript is a tad lengthy. Read it if you would like, but I will give you the important points in summary fashion. First, Cuban describes the digital world as...

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“Shadowing” In Health Care

Check this out. What you will see is an argument that it is a shame that there is not more of an opportunity for “shadowing” in healthcare. If you are thinking about being an attorney, you can go watch one at work in a court room. Dad a plumber and you are thinking...

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