The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Left Digit Bias

Check this out. What you will see is a somewhat scary but very important article on “biases” that can influence physician behavior and actually, in some cases, cause physician errors. So, what’s a “left digit bias?” It is the tendency for many doctors to give...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

When A Doctor Gets Subpoenaed

Do NOT spend a lot of time on this link. It is a practical guide to physicians as to what to do when they get served with a subpoena. Step one. See if your name follows the “v.” That makes you a defendant. If it is a government organization that has issued the...

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Compassion Fatigue

You know, timing really is everything. I was sitting at the Airport Marriot in Newark, NJ last week. I was preparing for the first day of the Pharmaceutical Marketing Research Conference there. I was speaking on the topic of physician burnout. Widespread. About...

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