The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

What the CEO Knows!!!

Check this out. What you will see is an invitation to attend a seminar conducted by a former hospital CEO. What will you learn? Everything you need in order to double your sales next year, that’s what! Ponder the topics listed and the fact that the seminar only lasts...

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Reading Patient Body Language

Check this out. What you will read/see in a video is a Manhattan physician telling his colleagues about how to read body language in their patients. The interesting part here is not so much the clues that he recommends watching for. Nope. The interesting part is...

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Three Financial Enemies of Physicians

Check this out. What you will see is a post by the “White Coat Investor,” pictured above. Jim Dahle is an ER doc who got tired of being ripped off by “investment advisors” and decided to take his financial future into his own hands. SO. The fact that he lists “financial...

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Global Interaction

Those two words, the head of G-MED believes, will encourage their world-wide network of physicians to make active use of this new social medium “for physicians only.” Check this out. In a MD crowd-sourcing world that already has forces like Doximity and Sermo...

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Tapping Into Online Medical Advice

I haven’t looked at WIRED in years. While the Internet was coming into our world, and I needed to get an advanced look at how it might impact our world, I read it regularly. I even subscribed, amusingly enough, to the hard copy version. That was then and now...

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Burnout Causes Medical Errors

That, my friends, is one of the most obvious headlines I have ever written. Yes, you would think it would be intuitively obvious that a doctor whose work environment has stressed her to the point of distraction is, well, distracted. And from there you would think...

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