The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Locum DOC

Check this out.You will read the story of a fork in the roads. A doctor who decides to quit a full time “job” and begin picking up locum tenens work. Taking various assignments at various locations, rather than being tied down to one position. Why? Two reasons. First,...

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Physician Startup CEO’s

How do these words fit together, and why is their confluence so important? Check this out. What you will see is an article written by a physician who adamantly believes that we need more physicians as CEO’s of startup companies. Atul Gawande, the CEO of the Amazon/Berkshire...

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What the CEO Knows!!!

Note: The first half of this blog was delivered on Tuesday, August 14. While half a blog is not necessarily better than none . . .  we wanted you to get the whole thing. The entire blog appears below. Sorry for the computer glitch. Check this out. What...

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