The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

“Starting to See Some Light”

Check this out. What you will see is one doctor’s take on “First Do Not Harm,” the new movie that I have referred you to previously. Importantly, she believes, as I believe, that at least starting to talk about this issue, to raise consciousness, is a good first...

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Enhancing Physician “Visibility”

Check this out. What you will see is a 5-step guide to help physicians to increase their “visibility.” To help them to better “brand” themselves. Fascinating notion. Got me scratching my head as to why a physician would need to do that. The answer came to me after...

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Attaching a Face to Physician Suicide

I’ve written time and again about physician suicide, and the widespread burnout for which it is the ultimate last step. To my amazement, many of my colleagues don’t seem to understand why I feel so passionately and write so voluminously on this topic. Apparently,...

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Sex, Cars, Money, And Dementia

Check this out. What you will see is a very thought-provoking article by a physician whose professional work centers on the field of bioethics. Seems that a husband visited his wife, suffering from dementia, in a nursing home. While he was there, they had sex, an...

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Disappearing Medical History

Check this out. What you will find is a strange story of what has recently happened at Brigham and Women’s hospital in Boston. Seems that a number of portraits of professors from long ago, that had hung in a busy lecture hall forever, were taken down and dispersed...

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