The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

The Pharmacist Is A Whore

When I got into this business a gazillion years ago, we used to do studies with pharmacists rather regularly. BUT. I haven’t really even thought about members of the pharmacy profession in years. Why? Take a look into this book and see what has happened to this profession....

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Doctors Do Podcasts

I don’t want you to spend a lot of time on this. Just give “DOCS OUTSIDE THE BOX” a quick scan and listen. Why?  Here is a doctor helping “ordinary doctors to do extraordinary things.” A lot of the focus here, as we have seen in other physician...

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