The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Door Decisions

Check this out and welcome to 2019. Take a minute or so and try to empathize with this doctor. A husband and wife show up at the door that separates the waiting room from the treatment area. She is a patient who has just seen another doctor in the practice,...

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Ringing The Bell

Check this out.  What you will see is the story of a rite of passage. No, not a Bar Mitzvah or a Sweet Sixteen. This is a story about a cancer treatment rite of passage. You see, at many cancer treatment centers around the country, it is now a rite...

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Habits vs. Goals

As most of you already know, I am now spending full time working with my colleague, Dr. Neale Martin, and the rest of the ThinkGen professional team on Habit EngineeringSM.  In a nutshell, we are working to train the pharmaceutical industry to focus...

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Most Favored Nature Rx Pricing

Check this out. What you will see is an announcement by President Trump that he is “working on” a “favored nation clause” that would cap the price that the U.S. pays for a drug at parity with the lowest price paid by any other country. No great surprise that...

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