The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Potus Vs. Amazon

Check this out. What you will see is the musings of a physician who is pondering what will happen with the troika that Amazon/Berkshire Hathaway/J.P. Morgan have assembled to “fix” healthcare. On one hand, she is excited that a disruptive commercial force might actually...

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How To Avoid Being A “Robot Doctor”

Check this out. What you will see is the story of a first-year medical student who desperately wants to avoid becoming a “robot doctor.” She has seen doctors who have no compassion for their patients, and doesn’t have any interest in joining their ranks. Pictured...

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Ah, Maria Yang

We have forwarded you to her posts before. Here we go again. Maria has an uncanny ability to share with us the nuts and bolts of being an Inpatient Psychiatrist. In this post, she recounts one of many apparently interchangeable crazy nights when she had to deal simultaneously...

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Burnout And Finances

Check this out.  What you will see is an interesting post from a blogging physician whose page carries a message of “Wealth and Wellness.” He believes that physicians errantly start to spend large amounts of money on houses, cars, boats, etc. in an effort to...

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Back To The Future

I present for your consideration a very interesting, make that sort of shocking, blog post. Here, you will see a physician very understandably and vociferously complaining about two related thorns in her side, i.e., Prior Authorization requirements by insurance companies...

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