The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Talk About Goofy!!!

No, I am not referring to the nice group of Advanced Practice Nurses in N.J., pictured above.  Check this out. What you will see is a movement toward using the clinical skills of almost 10,000 of these practitioners to provide medical care without the current...

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Doctors Dealing With Mass Shooting

Check this out. What you will see is a little piece noting that seven major U.S. medical organizations have issued statements decrying mass shootings and making recommendations for how their frequency and impact can be significantly reduced. In addition to such...

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$$$ And Physician Burnout

In my last post, I noted that while some pundits maintain that only environmental change strategies can have an impact on physician burnout, others maintain that individual HCP’s can strategize their ways to better management of this potentially crippling outcome. Here...

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“Self Care” And Physician Burnout

Check this out. Once again in my search for bloggable material this afternoon, I encountered ten or so pieces on the topic of physician burnout. I’ve seen hundreds of posts on this theme over the course of 2019, and probably added 10 myself. BUT. Today I was...

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