The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Boot Camp MD???

Check this out.  I am not even sure how to describe what you are going to see here, so I will just leave it up to you to figure it out. Watch the video, read the course description, and decide for yourself.   People, I have shown you this kind of thing before. Physicians...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Death By Patient Satisfaction

Check this out. What you will see is a great, tongue in cheek piece by an ER doctor who is obviously “up to here” with “customer satisfaction” applied to U.S. healthcare. The strategy of business optimization through “CSAT,” as she points out, was readily grasped...

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Vape Out

Who couldn’t see this one coming? Suddenly (?) vaping is being uncovered as a significant health risk. Check this out. As physicians on the national news are describing the situation, what we are facing in many vapors, now increasingly known as “patients,”...

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Burn Out, Blob Out

Up until now, we have focused on the debilitating psychological impact of physician burnout. Anxiety, depression, errors in medical judgment and even suicide have been covered in previous posts. BUT.  Check this out. What you will learn is that physical...

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Toy Magnets

Yes, toy magnets. Check this out. What you will see is one strange story. The story of tiny magnets that are sold, in kits with such names as Zen Magnets, which may contain as many as 200 individual magnets each the size of a pencil point. As I am sure you...

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Cultural Differences

The man you see above is a very surprised Indian uncle. Surprised because his niece just informed him that she is going to study engineering rather than medicine. A simple matter of career choice, right? Not so much!   Check this out. What you will see...

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Feelings!!!

We spend a lot of time here talking about “stuff.” About physician burnout due to crippling administrative pressures, moves by the Fed’s to import drugs into the U.S. to lower costs, etc. Today is different.  Please take a look at this piece. (Today, for...

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Maybe! Or Maybe Not!!!

Check this out.   I admit it. I have probably already done too many articles and posts on physician burnout. And yeah, this is another one. But this one is different. It starts out sharing many of the same numbers and “stuff” you have seen here before. Over...

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