The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Telemedicine Is Screwing Up Primary Care

Check this out.  What you will see is commentary on Telemedicine that is as damning as it gets. The problem of telemedicine doctors writing unnecessary antibiotics to obtain higher patient satisfaction ratings has been covered here before. What has not been...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

The Essential Nature Of Habit

Check this out.  What you will see is the summary of a presentation given a few weeks ago by habit expert Nir Eyal. The point of the presentation is that as we get deeper into the future, a company that is not a “habit” is going to lose. Big time. Making your...

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Emotional Context

Check this out. What you will see is the story of a doctor who gets a surprise. A patient who he actually hates seeing in the office, thanks to her complaining and dour demeanor, was witnessed actually having a good time, a very good time, in a setting outside the...

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No Laughing Matter!!!

Check this out. What you will see is a summary of the transcript of a physician/patient dialogue during the course of one oncology office visit. In it, you will see the doctor and the patient banter back and forth about the goofy costs of medications, and how the...

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Three Secret Rules Of Innovation

  Check this out.  What you will see is a pithy MM&M article on three rules of innovation. They are all good, but I am especially in love with Rule #3. You see, I am not smart enough to be really innovative on my own. SO. I have built my career by taking...

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