The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Internet: Wave Three

  Check this out. What you will see is an important interview with Shark Tank investor Mark Cuban. The transcript is a tad lengthy. Read it if you would like, but I will give you the important points in summary fashion. First, Cuban describes the digital world as...

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“Shadowing” In Health Care

Check this out. What you will see is an argument that it is a shame that there is not more of an opportunity for “shadowing” in healthcare. If you are thinking about being an attorney, you can go watch one at work in a court room. Dad a plumber and you are thinking...

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Death By Charting

Check this out. What you will see is an unfortunate visual. The visual of a parent/physician, seven days before Christmas, trapped in front of the computer, pecking away. So what? So, lots? Patients are feeling unattended to as their doctor must prioritize paperwork...

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Assembly Line Triage???

Check this out. What you will see is an interesting presentation of one side of a story. It is a discussion of a triage process, now being established in ER waiting rooms, that has a practitioner ask a few standardized questions and perhaps have some lab tests ordered...

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Hurricanes and Hospitals

Living a quarter mile from the beach, at sea level, on Hilton Head Island, SC, you can trust me when I tell you that I take hurricanes seriously. You see, my wife lied to me.  She told me before we moved here that because HHI is “tucked in,” it never gets hit...

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Vaping Irony

Check this out. What you will see is the work of a medical writer asking a good question. Why, a full 50 years after cigarette advertising was banned on TV, are we still seeing advertisements for Juul being televised?   I get it. It takes regulatory...

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Google Says, “No Stem Cell Ads!!!”

I must confess I have been wondering about ads for “Stem Cell Clinics.” Every day in the newspaper servicing Hilton Head Island, the same clinic has been running an advertisement. Full page, full color. Including pictures of the practitioners who work there....

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