The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Physicians In Isolation

No, this is not a story about doctors who have been exposed to the plague and have been “locked down.” Rather, it is an insightful piece about how the fact that hospitals no longer serve as social meeting places for doctors is contributing to physicians’ feeling...

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Interpretation Please???

Here’s one! In the face of numerous studies and anecdotal reports that physician burnout is on the rise, we find here a study that offers up a finding, drawn from a study of 5,000 physicians, that physician burnout actually decreased from 2014 to 2017. Inquiring...

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The Hard Way to Learn About Chronic Pain

Check this out. What you will see are some of the lessons that an FP learned about chronic pain when her dog pulled her off her porch one day, doing a real number on her shoulder and putting her into the realm of chronic pain sufferers. She learned things like it...

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