The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

MM Vs. AM

Huh?  Check this out.  What you will see is a blog post, penned by an Endocrinologist, arguing that Mainstream Medicine needs to do a better job in dealing with Alternative Medicine. Translated, this means that when a mainstream physician writes...

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Ah, Productivity!!!

Check this out. What you will see is a fascinating article from the association of hospitalists. In it, you will see the author wrestle with why NP’s/PA’s working in the hospital setting tend to be significantly less productive than their physician colleagues....

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Your Smart Phone Dermatologist

Check this out. What you will see is the review of an app that helps the user to diagnose and keep track of moles that might be cancerous. Interesting stuff. I have two reactions. First, as the article rightfully comments, I am sure that there are a gazillion people...

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Social Media – Friend Or Foe Of Science???

Easy one. Foe. Check this out. You will see that in a recent JAMA report, the AMA called for “protecting” the sanctity of medical science in the era of social media. You will also see repeated cases that support the need to do that. The general principle here,...

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Medical Scribes Are A Band-Aid!!!

At least according to this physician’s perspective. I think this doc is on to something. In a world in which Alexa and Siri can readily do your bidding, voice recognition software and appropriately designed EMR’s should make the money spent on scribes, and the intrusion...

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