The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

One Sikh In The Doctors’ Lounge

I haven’t hit you with one of ZDoggMD’s riffs lately, so here goes. Take a listen, it’s only two minutes. As usual, while the parody is cute and well done, he is also making a point. Here, it is a simple one. Immigrant physicians make a major...

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A Bioethics Writing Contest???

Yup! Check this out. What you will see are the results of an annual contest which has students write essays on selected ethical issues. This year there were three. My favorite among them was the question as to whether candidates to be transplant recipients should...

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