The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Imagine…

Check this out. What you will find is the story of a physician mother who temporarily loses her young son in a busy department store. The story of her panic. The story of her confusion. The story of the relief that she felt a few minutes later when her husband successfully...

Continue reading

Tweets, Likes, and Liabilities

I can’t top the title that the author of this book serves up, so I am not going to try to conjure up some hokey label. Just check this out. What you will see is a book, penned by an attorney, that outlines the liabilities that can befall a healthcare professional...

Continue reading

Becoming A Healer

As most of you know by now, I love words. I am fascinated by words. One of my favorite learnings in undergraduate school was the Whorfian Hypothesis. The notion that the language we use can affect our view of the world. The famous example often offered is the fact...

Continue reading