The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

The Doctor Will Zoom You Now

Check this out. What you will see is the report from a breast-focused Medical Oncologist on the adoption of telemedicine in her practice. Sort of fascinating, actually. She talks about the obvious logistical advantages of telemedicine, and how the use of...

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Gimme Shelter

Check this out. What you will see are the musings of a Psychiatrist wondering what “shelter” means in the era of a pandemic. Way different, he opines, than when the phrase was originally used when the Rolling Stones wrote their song. In 2020, we see...

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