The RBV Blog – Qualitative and Quantitative Market Research

Why Is This Resident Smiling???

February 20, 2020
Physician Burnout, Physician Suicide, Uncategorized

Check this out. What you will learn is that he is the “Chief Resident of Wellness” at Stanford University. Interesting in and of itself. But the plot thickens. Continuing on the theme of my most recent blog, wherein I referred you to Dr. Pamela Wible’s...

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Replacing Physician Suicide With Physician Wellness

February 19, 2020
Physician Burnout, Physician Suicide

As I have mentioned previously, on February 5th of this year, I had the opportunity to give a presentation on physician burnout and suicide at the Pharmaceutical Marketing Research Conference in Newark, NJ. It was a very interesting experience. Amidst...

When A Doctor Gets Subpoenaed

February 13, 2020
Physician Stakeholders

Do NOT spend a lot of time on this link. It is a practical guide to physicians as to what to do when they get served with a subpoena. Step one. See if your name follows the “v.” That makes you a defendant. If it is a government organization that has issued the subpoena against you,...

Compassion Fatigue

February 12, 2020
Physician Burnout, Physician Mindset

You know, timing really is everything. I was sitting at the Airport Marriot in Newark, NJ last week. I was preparing for the first day of the Pharmaceutical Marketing Research Conference there. I was speaking on the topic of physician burnout. Widespread. About 50%...

Are You An Unmarried Person Who Has Just Been Diagnosed With Cancer???

February 11, 2020
Healthcare Management

If you are, you will likely not have as good an outcome as if you were married. What? Why? Damn good questions! Check this out. What you will see is a Ted Talk delivered by Joan DelFattore, Ph.D., pictured above. In it, she describes her own diagnosis...

Nudges vs. Shoves

February 6, 2020
Behavioral Economics

Damn this is a good article! Check this out. What you will see is the Nuffield Ladder. It provides a graphic illustration, literally, of the eight levels of intervention that Behavioral Scientists and governing bodies can put in place to encourage people to make...

The Courage of Noncombatants

February 5, 2020
Physician Mindset, Physician Stakeholders

Check this out. What you will see is an article penned by a doctor who is clearly very pissed off. Why? It is really quite simple. An Anesthesiologist, she is really quite tired of reading articles accusing physicians of “mugging” their patients for money. What...

How Much???

February 4, 2020
Healthcare Cost

Check this out. What you will see is yet another story that highlights a very bothersome aspect of the cost of healthcare in America. The key word here is uncertainty. Usually when we read of the surprise factor in U.S. healthcare, it has to...

Marketing To The Moment

January 30, 2020
Habit Engineering

Check this out. Read the free introduction “inside.” It gives you most of the important points of this book. BUT. If you get intrigued, do what I did. Download the whole book to your Kindle. Trust me. It is a quick read. What will you find? An example....

Physician Suicide Is Not Just An American Problem

January 29, 2020
Physician Burnout, Physician Suicide

Check this out. What you will see is that a single hospital in Israel, pictured above, has had four physician suicides since 2018. Amazingly, two of the physicians weren’t just Residents, who kill themselves with an extremely unfortunate regularity due to the stresses...