Insight Capsules

The people, products, and ideas shaping healthcare today.

Insight Capsule #2: ODM “The Psychology of Engagement” 

The Use of Engagement Customization and Personalization is Becoming Increasingly Important—in Fact Essential—in Pharmaceutical Marketing in 2022 and Beyond Developed by Health Psychologist and ThinkGen Chief Innovation Officer Dr. Richard Vanderveer The COVID-19 pandemic has served to speed up a trend that was already well underway in terms of the pharmaceutical industry’s promotion of its […]

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Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research – not only to challenge new thinking, but also to provide specific and practical advice.