The RBV Blog – Qualitative and Quantitative Market Research

Covid’s Impact On “Humanity”

July 2, 2020
COVID-19

You know, it’s funny. I don’t think I have ever used the word “humanity” in any of my writings. I looked up the definition. That’s funny too. Humanity simply means “all of mankind.” I thought it had a softer, gentler meaning than that. I guess I was thinking of “humane.” ...

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

What Really Happened At Elmhurst Hospital???

July 1, 2020
COVID-19, Health Professionals

Check this out. What you will see is our old buddy, ZDOGGMD, “debunking” a YouTube video. Scary stuff. Turns out that an antivaxxer, Covid-denying RN traveled from FL to do front line duty and collect hazardous duty pay at Elmhurst in Queens. The “epicenter...

Waivers Of Covid Costs

June 30, 2020
COVID-19, Insurance

Check this out. What you will see is an interesting discussion of the financial actions that insurers have taken in response to the COVID pandemic. The most visible of these is the waiving of cost sharing payments (copays) in an attempt to make sure that...

Senior Social Distancing

June 25, 2020
COVID-19

Check this out. What you will see is a double whammy. Senior citizens, who are the most vulnerable to COVID-19, are now being subjected to social isolation in order to stay safe. And, survey data demonstrate, the vast majority of the elderly are willing...

Just Keep Piling It On!!!

June 24, 2020
COVID-19, Physician Burnout, Physician Stakeholders

Check this out. While you will see is a sobering, if not surprising, comment on what is happening to medical residents as the result of the COVID-19 pandemic. Residency has never exactly been a piece of cake, with guidelines in the U.S. being required to...

What’s In A Name?

June 23, 2020
COVID-19

Check this out. Here you will see Jay Wong, the medical student pictured above, doing an interesting riff on the impact of attaching a geographic appellation to the name of a disease. Like Spanish Flu or Chinese Virus. Or even Lyme Disease. In...

Does Virtual Become Permanent?

June 18, 2020
Marketing Innovation, Pharmaceutical Marketing Research

Check this out. You will be taken to the Intellus Worldwide website. Scroll down, and you will find that it is not too late to view the two days of excellent virtual presentations that were offered up at the 2020 Summit. These virtual presentations “live...

Hospital Innovation In The “New Normal”

June 17, 2020
COVID-19, Healthcare Innovation, Hospitals

Check this out. What you will see is a description of three areas in which hospital innovation has been accelerated by COVID-19. These include “Alignment of Incentives.” With the pandemic putting significant strains on the finances of many hospitals, the...

Healthcare Waste

June 16, 2020
Health Costs, Hospitals

For Doctors Treating Covid-19…Getting Sick Or Getting Sued

June 11, 2020
COVID-19, Healthcare Providers

Just because an HCP is able to avoid getting infected by one of the COVID patients she is treating doesn’t mean she is out of danger. Nope. She can still get sued!!! Check this out. What you will see is a list of Federal “Good Samaritan” laws...