The RBV Blog

An information blog about the healthcare marketplace by Dr Richard Vanderveer

Has Medicine Moved From Being Patient-Centered To Being Profit-Centered?

September 20, 2018

At least one blogging physicians thinks that it has. Check this out. This post sort of goes on forever, but its message is actually a simple one. For medicine, as she so cleverly puts it, “The bottom line is the bottom line.”

Worse, she reports that physicians who have the temerity to advocate for patients are being silenced via a number of very effective mechanisms. And one is left to wonder if one physician faces such censure, how many other doctors are silenced in the process? And by definition, the public never gets to see this stifling process.

Bottom Line. How much of this is going on? Like I said, these repressive processes, by definition, typically do not make their way into the public eye. BUT. I am guessing that with medicine being so tightly managed for profit, and with MBA’s telling MD’s what to do, this kind of behavior is probably fairly rampant. 

Is there anybody out there that does not understand the impact that all of this has on physicians’ use of our products and interactions with our companies? 

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Richard Vanderveer, Ph.D.

In addition to his daily blog, he has written numerous articles on innovation in healthcare marketing and marketing research, not only to challenge new thinking, but also to provide specific and practical advice.

Has Medicine Moved From Being Patient-Centered To Being Profit-Centered?

September 20, 2018

At least one blogging physicians thinks that it has. Check this out. This post sort of goes on forever, but its message is actually a

Behavioral Economics Goes To Medical School

September 19, 2018

Check this out. Sorry folks, it’s not an article or a blogging physician’s post for you to look at this time. Nope. It is a

Prediction: “Habit” Will Replace “Decision” As The Focus Of Healthcare Marketing In 2019!!!

September 18, 2018

Huh??? Check this out. What you will find is a book that you should download to your Kindle and read. Right away! Why? Because! I’ve

Why “Bother” To Offer That Patient A Clinical Trial???

September 13, 2018

Several years ago, I made a presentation at what at the time was still PMRG (now Intellus) with a gentleman named Ross Weaver. (clinicalscore.com) Ross’s

Emergency Medicine: A Sizzling Hot Specialty That Can Fry You To A Crisp!!!

September 12, 2018

Interesting piece. It seems that it is now commonly known, and even common sense, that ER Docs are burning out like crazy. We’ve talked about

It’s Not Just Doctors And It’s Not Just Burnout!!!

September 11, 2018

Check this out. What you will see is a piece that starts off by reporting a death by suicide. Not of a doctor. Of a

Individual States and The Federal Government vs. Pharmaceutical Company Pricing???

September 6, 2018

Check this out. What you will see is that many individual States are writing laws aimed at controlling drug prices. Medicaid programs, which are funded

A Real Game Changer!!!

September 5, 2018

Check this out. (Skip the advertisement!) What you will see is a real game changer. The announcement that NYU will no longer charge tuition for

These Three Factors May Explain Physician Burnout

September 4, 2018

Check this out.  What you will see is a thorough, if unsurprising, explanation of the apparent causes of physician burnout. As I read this article,

Locum DOC

August 30, 2018

Check this out.You will read the story of a fork in the roads. A doctor who decides to quit a full time “job” and begin

Our Buddy The “Country Doctor” Reads The Harvard Business Review???

August 29, 2018

Yes, he does! Check this out. What you will learn is that this MD in rural Maine has figured out something rather important. You see,

Physician Startup CEO’s

August 28, 2018

How do these words fit together, and why is their confluence so important? Check this out. What you will see is an article written by

What the CEO Knows!!!

August 24, 2018

Note: The first half of this blog was delivered on Tuesday, August 14. While half a blog is not necessarily better than none . . .

Medical School Side Hustles

August 21, 2018

  Note: The first half of this blog was delivered on Tuesday, August 14. While half a blog is not necessarily better than none . .

What the CEO Knows!!!

August 16, 2018

Check this out. What you will see is an invitation to attend a seminar conducted by a former hospital CEO. What will you learn? Everything

Reading Patient Body Language

August 15, 2018

Check this out. What you will read/see in a video is a Manhattan physician telling his colleagues about how to read body language in their

Medical School Side Hustles

August 14, 2018

Check this out. What you will see is a list of side hustles that a financially sophisticated doctor proffers as being workable for medical students.

Three Financial Enemies of Physicians

August 9, 2018

Check this out. What you will see is a post by the “White Coat Investor,” pictured above. Jim Dahle is an ER doc who got

Global Interaction

August 8, 2018

Those two words, the head of G-MED believes, will encourage their world-wide network of physicians to make active use of this new social medium “for physicians

Tapping Into Online Medical Advice

August 7, 2018

I haven’t looked at WIRED in years. While the Internet was coming into our world, and I needed to get an advanced look at how it

Burnout Causes Medical Errors

August 2, 2018

That, my friends, is one of the most obvious headlines I have ever written. Yes, you would think it would be intuitively obvious that a

Why Are Nurses Invisible In The Media???

August 1, 2018

Why indeed!!!  Check this out. Two studies, run 20 years apart, clearly demonstrate that nurses are drastically underrepresented in health care articles in the popular

This Could Get Confusing!!!

July 31, 2018

Check this out. What you will see is a piece announcing that Albertsons chain pharmacy will be piloting a new program, consistent with a new

Kate Spade, Anthony Bourdain And Physician Suicide

July 26, 2018

I have to be honest. Anthony Bourdain’s suicide really got to me. I loved his show. I would often binge, watching episode after episode. Why?

Why More Physicians Should Enter Industry

July 25, 2018

Actually, there should probably be a “???” inserted after that title. Why? Here’s the deal. We have often discussed the “doctor shortage” in clinical practice.

No Data vs “Bad” Data

July 24, 2018

Here’s a multi-layered discussion of the problem with “data” about doctors’ performance. In this case, complications resulting from surgery. The first issue discussed is one

Are Physicians Test Pilots or Astronauts?

July 19, 2018

HUH? Check this out. What you will see is a fascinating story that begins in a sort of pedestrian fashion but ends up with a

Why Every Doctor Needs A Therapist

July 18, 2018

Check this out. What you will see is the self-told story of a doctor who sees a therapist AND believes every other doctor should as

Why This Doctor Got An MD/MBA

July 17, 2018

Check this out. Frankly, the very thought of the amount of time and effort it takes to get an MD, let alone to do a

Another Goofy DTC TV Ad Story

July 12, 2018

I know, I know. I have written on this topic so many times you are probably sick of hearing it. But forgive me. The irony

Online Medical School

July 11, 2018

You will love this one. A tongue in cheek (sort of!) proposal to start a medical school that will be entirely online. Why not, the

The Value of Human Life

July 10, 2018

This commencement address, delivered by noted surgeon and author Atul Gawande, makes a simple but extremely profound point. Delivered to a graduating class of physicians,

The Doctor Dollar

July 5, 2018

Here’s a fun one! A contractor comes to do some work at a home where both the husband and wife are physicians. Once he learns

“I Usually Bring My B Game”

July 3, 2018

In my most recent post, I asked out loud what impact financial ventures outside of medicine were likely to have on a physician’s approach to

Second Jobs For Physicians???

June 28, 2018

Check this out. What you will see is some off the cuff counsel for physicians on the advantages and disadvantages of taking up “Lazy Side

This Pediatrician Supports A Student Walkout

June 27, 2018

Check this out. What you will see is a piece penned by a Pediatrician who was on the ground to treat the victims of the

Right Brain, Left Brain

June 26, 2018

Check this out. What you will find is a new way of looking at our physician customers, albeit one that uses the old “right brain,

No URL Today!!!

June 21, 2018

Just the powerful infographic shown above. The numbers presented are clear and shocking enough that I don’t need to send you anyplace else today for

Fixed vs. Growth Mindset In Medical Training

June 20, 2018

Check this out.  What you will see is our old friend, DBMD, making an interesting point about Mindset. More specifically, she is pointing out how

Artificial Intelligence And Customer Management

June 19, 2018

Check this out. What you will see is a quick description of how AI can assist us in Mindset MarketingSM.  You will see that AI

Faith Popcorn—Then And Now

June 14, 2018

Faith Popcorn. Futurist. I have been following her work for years. In the good old days, she was predicting trends in such books as Clicking,

Patients Lose When Physicians Burn Out

June 13, 2018

Check out this post from a Psychiatrist who became sufficiently burned out that she left the clinic where she treated her beloved patients with chronic

Is Tackling Physician Burnout A Big Bucks Business???

June 12, 2018

Check this out. What you will see is the story of Novant, a healthcare system that has spent over $2 million to develop and implement

Speaking Of Healthcare Futurists . . .

June 7, 2018

Check this out. Watch the video, read the text, or both. Here, you will see some interesting (?) musings by a young gentleman who lays

Millenial MD’S

June 6, 2018

Check this out. What you will see is what happens to the mindset of a millennial MD as he makes his way through the palliative

I Have Been Talking With Your Doctor

June 5, 2018

Check this out. What you will see is a book, written by a fellow Psychologist, that explores physician mindset. Interestingly, there is no apparent commercial

New Schedule for The RBV Blog

June 4, 2018

Big things are taking shape here at ThinkGen. Our development of Mindset MarketingSM is getting more and more interesting -- and time consuming! When you add in

Human Trafficking Victims In Private Practice???

June 1, 2018

What? Check this out. What you will see is a dark side of medicine that you have never, ever thought about, i.e., how does a

Facial Recognition In My Practice

May 31, 2018

Follow this fascinating journey by our friend The Country Doctor. Several years ago, he started to play the mind game of trying to discern whether

The Real Value Of A Physician-Patient Relationship

May 30, 2018

Check this out. What you will see is a fascinating NYT article. Warning. It is long, but worth it. The punchline is that it is

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