The RBV Blog – Qualitative and Quantitative Market Research

Murphy’s Law Applied To The ER

May 27, 2020
Health Professionals, Hospitals

No heavy topic today. Just a little humor. Check this out. What you will see is an ER Doc’s recounting all of the different ways in which Murphy’s law can bedevil an Emergency Room physician. 68 different ways that can happen, in fact. If you...

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

The Medical Ethics Of Covid Vaccine Research

May 26, 2020
COVID-19, Healthcare Ethics

Issues of “medical ethics” are always dicey. The last one we discussed was the sticky wicket of how to decide which COVID patients should get ventilators when the lack of availability of this equipment was a real problem. Not an easy decision. Luckily, this...

Remote Patient Management

May 21, 2020
Digital Health, Telemedicine

Check this out. This URL literally takes you to the bottom line of Remote Patient Management. It shows you the new CMS guidelines on how physicians can bill for keeping track of patients health through the use of in-home sensors and monitors. While...

It’s Okay To Suck

May 20, 2020
COVID-19, Physician Stakeholders, Physician Suicide

Check this out. What you will see is a light but important blog by a physician who feels that it is important to distribute uplifting messages to colleagues in the profession. In this post, the message is that while it is obviously important for an ER doctor not to...

Doctors’ Disappearing Incomes

May 19, 2020
COVID-19, Physician Stakeholders

Check this out. What you will see is a very alarming article. Alarming why? Alarming because it describes the myriad financial problems that physicians, and hospitals and healthcare systems as well, are experiencing as a result of the COVID-19 crisis....

Transformation-Take Two

May 14, 2020
COVID-19, Healthcare Providers, Physician Mindset

Yesterday, we discussed the fact that one of the states a hospitalist reported going through as he deals with treating COVID patients is “transformation.” Over the course of the last two months, he has come to understand that the “scrubs” have let the “suits”...

The Physician “Facts” of Covid

May 13, 2020
COVID-19, Healthcare Providers, Physician Stakeholders

Check this out. What you will see is a hospitalist talking about the FACTS (Fearful, Angry, Courageous, Transformed, Stressed) that are the states that he experiences in response to the now frequently heard question, “How are you holding up?” Since...

Telehealth Turned On Its Head

May 12, 2020
COVID-19, Telemedicine

It has been fascinating to watch Telehealth evolve over recent years. Its path has varied substantially by physician specialty. Radiology, for example, has been making use of digital studies and remote reviews as a standard matter of course for several years. Primary...

Lessons From The Pandemic

May 7, 2020
COVID-19, Healthcare Management

Check this out. What you will see are the musings of a physician as the pandemic continues to unfold. You will see how COVID-19 has actually increased the focus of a doctor who used to wander, procrastinate. Not anymore! Bottom Line. But the real point of...

7 Hints for Telemedicine During Covid-19

May 6, 2020
COVID-19, Physician Stakeholders, Telemedicine

We’ve talked about this before. The last two months have seen a meteoric rise in the number of Telemedicine consults. To say that doctors are learning to do Telemedicine consults on the fly is a great understatement. And there is a lot to learn. Check...