The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Make Lemonade! Or Maybe Even Lemoncello!!!

Check this out. You know the old expression. If life gives you lemons… Watch the short video and you might join me in an ah-hah experience related to this old chestnut. Along comes the pandemic, and most U.S. restaurants immediately sink into deep trouble. Many don’t survive. The latest recovery package from the Feds earmarked […]

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Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research – not only to challenge new thinking, but also to provide specific and practical advice.