The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

“Next Level” Physicians

March 14, 2019

Check this out.  We have talked about this kind of thing before. But here it comes again. Physicians building “side gig” careers by helping other doctors design and build their own careers. This offering is slicker and more multi-faceted than some we have looked at in the past. AND. This one is geared just to female physicians. Watch Dr. Maisha’s video. It takes one minute. It talks about the importance of female physicians having dreams that guide their careers. Attend one of the free seminars listed. Explore the curricula. Why? Because this kind of activity is what growing numbers of our physician customers are pursuing. Learning entrepreneurship, which Maisha correctly points out is NOT taught in medical school.

Bottom Line. Exploring this site left me with two takeaways. First, I am thinking that programs like this, if done correctly and pursued assiduously, can be major antidotes for physicians who might otherwise succumb to burnout. Second, I am thinking that if this is where growing numbers of our customers are going to seek guidance,  we should be watching this trend closely.  

Maybe we should even get involved???

Our Newsletter

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

“Next Level” Physicians

March 14, 2019

Check this out.  We have talked about this kind of thing before. But here it comes again. Physicians building “side gig” careers by helping other doctors

Why Can’t Consumers Order Their Own Chest X-Rays???

March 13, 2019

Okay, that question is sort of tongue in cheek. But it reflects the spirit expressed by the MD Whistleblower in this post about consumer genetic testing kits

Learning Continuity Of Care

March 12, 2019

Here is something I hadn’t really thought a lot about. According to this blogging medical student’s astute observation, medical school is a largely fractured experience. One month

One Sikh In The Doctors’ Lounge

March 7, 2019

I haven’t hit you with one of ZDoggMD’s riffs lately, so here goes. Take a listen, it’s only two minutes. As usual, while the parody is cute

The Best Apps For Physicians???

March 6, 2019

Check this out.  What you will see is a list that purports to hold forth some of the best apps available for doctors. Don’t spend a

Okay, Maybe This Doctor Really Is “The Medical Intellectual!!!”

March 5, 2019

In last Thursday’s post, we talked about Dr. Arbindi’s informed perspectives on the changing role of pharmacists and the impact that corporate policies have on

The Changing Role Of The Pharmacist

February 28, 2019

The physician pictured above, Dr. Vamsi Arbindi, blogs under the title “The Medical Intellectual.” Laying claim to that territory is one thing, defending it is another.

A Bioethics Writing Contest???

February 27, 2019

Yup! Check this out. What you will see are the results of an annual contest which has students write essays on selected ethical issues. This year

What “Compassion” Should An Emergency Room Provide?

February 26, 2019

Check this out. What you will see is an ER doc with a real dilemma. What he has in front of him is a homeless

nsurance Companies That Can Kill

February 21, 2019

Check this out. What you will see is the story of a lawsuit against AETNA for denying coverage for a potentially lifesaving therapy for the

What Marie Kondo Can Teach Us About Physician Burnout

February 20, 2019

Check this out. What you will see is a piece that is interesting at two different levels. First, it is interesting because it is written

The Power Of Narrative Medicine

February 19, 2019

Check this out. What you will see is a piece that focuses on the importance of a physician allowing a patient to tell her story.

MM Vs. AM

February 14, 2019

Huh?  Check this out.  What you will see is a blog post, penned by an Endocrinologist, arguing that Mainstream Medicine needs to do a better job in

Here Is Our Old Friend Dr. Pamela Wible Again

February 7, 2019

Only this time she is not writing about physician burnout and suicide, which we have frequently seen her do in the past and on which

Ah, Productivity!!!

February 6, 2019

Check this out. What you will see is a fascinating article from the association of hospitalists. In it, you will see the author wrestle with why

Your Smart Phone Dermatologist

February 5, 2019

Check this out. What you will see is the review of an app that helps the user to diagnose and keep track of moles that

A Picture of Strength

January 31, 2019

In this article, you will see Dr. Andrea Eisenberg, the Ob/Gyn pictured above, describe the first time she attended a patient’s funeral. Read the story.

Doctors And “Gun Sense”

January 30, 2019

Check this out. What you will see is a really strange debate that has been going on for some time now. The question? What is

Physicians as Entrepreneurs

January 29, 2019

Check this out. What you will see is a piece by a physician who, with a colleague, set up a “direct pay” primary care practice.

Social Media - Friend Or Foe Of Science???

January 24, 2019

Easy one. Foe. Check this out. You will see that in a recent JAMA report, the AMA called for “protecting” the sanctity of medical science in

Medical Scribes Are A Band-Aid!!!

January 23, 2019

At least according to this physician’s perspective. I think this doc is on to something. In a world in which Alexa and Siri can readily

Telemedicine Is Screwing Up Primary Care

January 22, 2019

Check this out.  What you will see is commentary on Telemedicine that is as damning as it gets. The problem of telemedicine doctors writing unnecessary

What To Do When Bad Press Tanks Your Stock

January 17, 2019

Check this out. What you will see is an article that describes what JNJ is doing to counter the influence of a recent expose’ that

The Essential Nature Of Habit

January 16, 2019

Check this out.  What you will see is the summary of a presentation given a few weeks ago by habit expert Nir Eyal. The point

A Drug Company Just Sent This Guy A Big Check!!!

January 15, 2019

Check this out.  What you will see is a Time Magazine story that reports on techniques that pharmaceutical companies use to “hook people on their

Medicalization And Demedicalization In U.S. Healthcare

January 10, 2019

HUH? Check this out. What you will see is a brief but poignant point being made by our old friend, The Country Doctor. Here, he points

Emotional Context

January 9, 2019

Check this out. What you will see is the story of a doctor who gets a surprise. A patient who he actually hates seeing in

JNJ CEO Sees Big Opportunities For His Company In Working With Amazon

January 8, 2019

Check this out. What you will see is an interview with Johnson & Johnson’s CEO Alex Gorsky. Gorsky sees a number of different ways in

No Laughing Matter!!!

January 3, 2019

Check this out. What you will see is a summary of the transcript of a physician/patient dialogue during the course of one oncology office visit.

The Inmates Now Are Running The Asylum

January 2, 2019

Check this out.  What you will see are the stories of several patients who have psychiatric advanced directives (PAD’s). Yup, they are what they sound

Three Secret Rules Of Innovation

December 20, 2018

  Check this out.  What you will see is a pithy MM&M article on three rules of innovation. They are all good, but I am

What Dr. Rosalind Kaplan Has Learned In Urgent Care

December 19, 2018

Check this out. What you will see are the initial impressions of a traditional Internist who, apparently out of dissatisfaction with the traditional Internal Medicine

The Dangers Of “Patient Satisfaction”

December 18, 2018

No, I am not saying that having satisfied patients is dangerous. That’s silly. Or is it? Check this out. Last week, we talked about the

When Is Cheaper Not???

December 13, 2018

Check this out. Yup. EpiPen pricing again. We haven’t talked about this inflammatory issue in quite some time. But here we go again. Strange back

The Osteopathic Oath

December 12, 2018

Check this out. What you will see is a riff by an osteopathic PCP on the difference between the osteopathic oath that she took and

Visits To Primary Care Physicians Are On The Decline

December 11, 2018

Check this out. What you will see is a report indicating that office visits to PCP’s have dropped significantly over the last several years. So,

Insurance Denial

December 6, 2018

A week or so ago we talked about the “joys” of insurance companies requiring “preauthorization” for the use of medications. At the proverbial Bottom Line,

Risky Signatures

December 5, 2018

Check this out. What you will see is an unfortunate farce, one of many in U.S. healthcare in 2018. More specifically , you will see

Paying Attention To Patient Modesty

December 4, 2018

Interesting. In the years I have been writing this blog, I don’t believe that I have typed in the word “modesty” even once. BUT. Check

Death By Prior Authorization

November 29, 2018

Huh? Check this out. What you will see is a very disturbing blog post. In it, you will see reportage of a case in which a

Rating The Ratings

November 28, 2018

Check this out.  What you will see is a doctor who is clearly and understandably disenchanted by the extent to which everything in healthcare is

Health Insurance Is Not Enough If You Are “Really Sick”

November 27, 2018

Check this out. What you will see is a NYT story reporting the findings of a survey that investigated the experiences of almost 1,500 people

Flirting With Functional Medicine

November 21, 2018

Check this out. What you will see is a riff by our old friend The Country Doctor, pictured above, on the topic of functional medicine.

Potus Vs. Amazon

November 20, 2018

Check this out. What you will see is the musings of a physician who is pondering what will happen with the troika that Amazon/Berkshire Hathaway/J.P.

Why Do Doctors Hate Their Computers?

November 15, 2018

Check this out. What you will see is not the quick blog post that I usually send you to for a quick burst of profundity.

Human Inconvenience

November 14, 2018

Check this out. What you will see is a brief and insightful post about how little tolerance people have for inconvenience. When it comes to

How To Avoid Being A “Robot Doctor”

November 13, 2018

Check this out. What you will see is the story of a first-year medical student who desperately wants to avoid becoming a “robot doctor.” She

Ah, Maria Yang

November 8, 2018

We have forwarded you to her posts before. Here we go again. Maria has an uncanny ability to share with us the nuts and bolts

Sex, Gender, Discrimination And A “Public Health Crisis”

November 7, 2018

Check this out. I have read this piece several times, and must admit that with each reading, I become increasingly confused. I know I have

Burnout And Finances

November 6, 2018

Check this out.  What you will see is an interesting post from a blogging physician whose page carries a message of “Wealth and Wellness.” He

Page 1 of 37