The RBV Blog – Qualitative and Quantitative Market Research

In Primary Care, “Data” Is A Four-Letter Word

November 21, 2019
Big Data

Check this out. What you will see is a brilliant article about how data should, and shouldn’t, be used in primary care. Pretty simple actually. The three key principles that the article elucidates are shown here. They include: Data should be collected to inform...

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Duty Hours

November 20, 2019
Physician Burnout, Physician Stakeholders

Check this out. What you will see is an interesting spin on an old debate. Should there be a limit (say 16 hours) on the length of a Resident’s shift, or should it be “flexible” (i.e., as many hours as the hospital needs the Resident to work. The interesting spin...

Google Buys Fitbit…So What???

November 19, 2019
Digital Health

Check this out. What you will see is the story about Google’s acquisition of Fitbit for $2.1 Billion. In it, you also find a lot of important information. For example, you will see that the sales price is roughly half the value of Fitbit at its IPO. Meaning...

Why Would Patients Care About “Statistical Significance???”

November 14, 2019
Clinical Trials, Patient Stakeholders

Check this out. What you will see is yet another article that elicits a “DUH!” when you read it. A simple premise here. The clinical trials that the FDA requires for drug approval focus on “statistical significance.” Translated, drug companies have...

What Is Your Mental Image Of An “Expensive Medicare Patient?”

November 13, 2019
Healthcare Cost

Do me a favor. Conjure up that image before you check this out. Odds are, like me, you are picturing a patient who has spent a really protracted period in the hospital running up a major tab of tests and bed charges, and/or has been readmitted to the hospital...

Ssshhh! I’m A Doctor, But … Please Don’t Tell Anybody!!!

November 12, 2019
Physician Mindset

I am guessing that if I were a “real doctor,” and not “just a Ph.D.,” I would be proud as all get out. Well known egotist that I am, I would probably regale cocktail party after cocktail party with stories of my shifts in the ER. BUT. Here is an...

Too Many Cooks (Docs) In The Kitchen??

November 7, 2019
Future of Healthcare and Medicine, Healthcare Management

Check this out. What you will see is a comment on a very important trend in medicine today. Quite simply, patients used to be treated by their own doctors. Period! Now, due to after- hours “doc in a box” facilities, the growing reliance on Hospitalists for the...

What Happens When A Doctor Says He Is Mentally Ill???

November 6, 2019
Physician Mindset, Physician Suicide

Check this out. You will see the answer. You will see that when a young, highly trained vascular surgeon admits that he has suicidal ideations, he is not likely to be going back into the operating room very soon. Or at all. You will learn about one such doctor...

Forest Fires and Healthcare

November 5, 2019
Healthcare Providers, Healthcare Strategy

Remember a few weeks ago when I posted on the challenges that face hospitals in my home state of SC (Let alone FL!!!) when a hurricane threatens? And reported that researchers are actually gathering statistics to provide hospital decision makers with guidance as...

The Cost Of “The Hard Switch”

October 31, 2019
Pharmaceutical Marketing Strategy

Check this out. For those lucky folks like me, who have decades of experience in pharmaceutical marketing, this piece might hit you a little in the gut. What you will see here is that Allergan is ponying up $750 Million because it planned to pull the “hard switch.”...