The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Covid’s Impact On “Humanity”

You know, it’s funny. I don’t think I have ever used the word “humanity” in any of my writings. I looked up the definition. That’s funny too. Humanity simply means “all of mankind.” I thought it had a softer, gentler meaning than that. I guess I was thinking of “humane.”  ...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Waivers Of Covid Costs

Check this out. What you will see is an interesting discussion of the financial actions that insurers have taken in response to the COVID pandemic. The most visible of these is the waiving of cost sharing payments (copays) in an attempt to make sure that...

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Senior Social Distancing

Check this out. What you will see is a double whammy. Senior citizens, who are the most vulnerable to COVID-19, are now being subjected to social isolation in order to stay safe. And, survey data demonstrate, the vast majority of the elderly are willing...

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What’s In A Name?

Check this out.  Here you will see Jay Wong, the medical student pictured above, doing an interesting riff on the impact of attaching a geographic appellation to the name of a disease. Like Spanish Flu or Chinese Virus. Or even Lyme Disease.  In...

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Healthcare Waste

Check this out. What you will see is a description of three areas in which hospital innovation has been accelerated by COVID-19. These include “Alignment of Incentives.” With the pandemic putting significant strains on the finances of many hospitals, the...

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