The RBV Blog – Qualitative and Quantitative Market Research

Want A Telehealth Psychiatry Freebee???

August 12, 2020
Telemedicine

This is actually pretty darned clever. Check this out. Scroll down. What you will see is that this Psychiatrist is offering 15-minute complementary consultations, “one time only.” You can sign up using her automated scheduling calendar. Bottom...

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Will An “Alcohol Curfew” Slow The Covid Virus???

August 11, 2020
COVID-19, Healthcare Management

Nah!!! Check this out. What you will see is the announcement by the Governor of North Carolina instituting an “alcohol sales curfew” in his State. AND. We have the same stupid law in South Carolina. In my prior post, I commented on our...

Unmasking Mask Craziness

August 6, 2020
COVID-19, Health Psychology

Check this out. What you will hear are the rants of several enraged citizens to Palm Beach County’s passing of an ordinance requiring the wearing of masks. You know, Palm Beach as in Florida, where COVID-19 numbers are zipping past records set by NY State. Spend...

Frankly, I Don’t Care What Your Cardiologist Says!!!

August 5, 2020
Physician Mindset, Physician Stakeholders

Check this out. What you will see is a riff by a Cardiothoracic Anesthesiologist on “stuff” he doesn’t want to hear from a patient prior to surgery. For example, this doctor believes that he is more than capable of evaluating a patient’s operative and postoperative...

An Introduction To “Habit Marketing”

August 4, 2020
Habit Marketing, Pharmaceutical marketing and marketing research, ThinkGen

For the last couple of years, my colleagues at ThinkGen and I have been working on a major paradigm shift for pharmaceutical marketers and marketing researchers. A shift that takes them from a focus on “influencing prescribing decisions” and has them refocus...

Covid-19 And A Doctor’s Suicide

July 30, 2020
COVID-19, Physician Stakeholders, Physician Suicide

I am guessing that you all know this story by now. The story about the New York E.R. physician, Dr. Lorna Breen, pictured above. The story of how she was in charge of the E.R. in one of the most devastating epicenters of COVID-19 in N.Y.C. during the most devastating...

Behavioral Economics And Covid-19

July 29, 2020
Behavioral Economics, COVID-19

Check this out. What you will see is a fascinating little piece on how cognitive “Biases” (Remember Kahneman’s Thinking, Fast And Slow?) have screwed up our response to the pandemic. Not just one bias mind you. Four! The first is the identifiable...

Behavioral Science In Marketing

July 28, 2020
COVID-19, Habit Engineering

Better late than never? Throughout my five-decade career as a Psychologist consulting on matters related to pharmaceutical marketing, I have always believed that the body of knowledge comprising the “behavioral sciences” was essential to understand if a drug...

The Death Of Primary Care

July 23, 2020
COVID-19, Healthcare Management

We have talked before about the financial difficulties that PCP’s are having as the result of the COVID-19 pandemic. As reported in our previous posts, it is a simple fact that patients are staying away from PCP’s offices as a special form of social distancing,...

Normal

July 22, 2020
COVID-19

Check this out. What you will here is a doctor on the way to work, pondering if “there is still normal” or “nothing is normal.” Mercifully, he spares us the now hackneyed “the new normal.” Interesting. Evidence that he brings to the debate...