The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

The ACP And Social Determinants

Check this out. It is not new news. It was written in 2018. But it is still important. Relevant. Actionable.   This piece is a “Position Paper” from the American College of Physicians on Social Determinants of Health, which are defined as “the conditions in which people are born, grow, work, live, age, and the wider set of forces […]

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Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research – not only to challenge new thinking, but also to provide specific and practical advice.