The RBV Blog – Qualitative and Quantitative Market Research

Dr. Sean Conly…White House Physician…National Mentor for Physicians

October 29, 2020
Physician Stakeholders, Politics in healthcare

Check this out. What you will see is a really great tongue in cheek schtick from our old friend, Whistleblower MD. Here, we see him do a riff on the portion of the Talmud, shown here that asks, “Who is wise?” and answers “One who learns from every man.” Given this...

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

The Doctor Will Zoom You Now

October 28, 2020
Telemedicine

Check this out. What you will see is the report from a breast-focused Medical Oncologist on the adoption of telemedicine in her practice. Sort of fascinating, actually. She talks about the obvious logistical advantages of telemedicine, and how the use of...

Doctors And Politics

October 27, 2020
Patient Engagement, Politics in healthcare

Check this out. What you will see is the asking, and the purported answering, of the question as to whether physicians should discuss politics with their patients. We can make this quick. The line of reasoning espoused here is that since “social determinants”...

Gimme Shelter

October 21, 2020
COVID-19, Current Events

Check this out. What you will see are the musings of a Psychiatrist wondering what “shelter” means in the era of a pandemic. Way different, he opines, than when the phrase was originally used when the Rolling Stones wrote their song. In 2020, we see...

Healthcare Practice “Waiting Rooms” In 2020

October 20, 2020
Digital Health, Telemedicine

Check this out. Fascinating website, actually. What you will see is a company dedicated to improving the “waiting room” experience, whether it be live or virtual. Why? Three reasons. First, study findings indicate that issues with the waiting room experience,...

Alexa Goes HIPAA Compliant

October 15, 2020
Future of Healthcare, Healthcare Innovation, Healthcare Technology

Check this out. What you will see is an announcement that Alexa is now HIPAA compliant, and is being employed by several healthcare systems to allow patients to make appointments, check on prescriptions, etc. using voice technology. Key here...

Doctors Don’t “Communicate” About Medications

October 14, 2020
Pharmaceutical Marketing, Physician Engagement, Physician Mindset

Check this out. What you will see is a simple but important thought. Our old friend, The Country Doctor, suggesting that while businesses spend a disproportionately large percentage of their time and effort focused on how to sell something rather than on...

Covid Vaccine Work Makes The Pharmaceutical Industry’s Public Image “Soar”

October 13, 2020
COVID-19, Pharmaceuticals

This will be a quickie, since I have commented on this before. This is just an update. But an important one. Check this out. What you will see are the results of a Harris Poll, demonstrating that the reputational uptick that our Industry is enjoying based...

Beauty and The (Covid-19) Beast

October 8, 2020
COVID-19, Pharmaceutical Marketing

Check this out. What you will see is that the business of “aesthetics,” including face lifts, Botox injections, fillers, etc. is booming as the pandemic drags on. Why? Hours staring at our own faces in Zoom conferences (Zoom Face???), messages telling us...

Hospital CEO’s Behaving Badly

October 7, 2020
Healthcare Ethics, Healthcare Mindset

Several posts ago, we discussed the non-physician CEO who was allowed to make the first incision on a surgical patient in his hospital. Both the CEO and the surgeon involved in this debacle wound up getting summarily fired. Wow!!! Want to see another hospital...