The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

In Primary Care, “Data” Is A Four-Letter Word

Check this out.  What you will see is a brilliant article about how data should, and shouldn’t, be used in primary care. Pretty simple actually.  The three key principles that the article elucidates are shown here.  They include: Data should be collected to inform...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Duty Hours

Check this out.  What you will see is an interesting spin on an old debate. Should there be a limit (say 16 hours) on the length of a Resident’s shift, or should it be “flexible” (i.e., as many hours as the hospital needs the Resident to work. The interesting spin...

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Google Buys Fitbit…So What???

Check this out.  What you will see is the story about Google’s acquisition of Fitbit for $2.1 Billion. In it, you also find a lot of important information. For example, you will see that the sales price is roughly half the value of Fitbit at its IPO. Meaning...

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