The RBV Blog

Up until now, we have focused on the debilitating psychological impact of physician burnout. Anxiety, depression, errors in medical judgment and even suicide have been

Yes, toy magnets. Check this out. What you will see is one strange story. The story of tiny magnets that are sold, in kits with such names

The man you see above is a very surprised Indian uncle. Surprised because his niece just informed him that she is going to study engineering

We spend a lot of time here talking about “stuff.” About physician burnout due to crippling administrative pressures, moves by the Fed’s to import drugs

Check this out. What you will see is a piece written by one happy doctor. Happy? Doctor? How do those two words fit together in a sentence

Aw c’mon.  Check this out.  I am really getting a lot of blog mileage out of this. I posted when the Feds tried to require LIST prices to

Check this out.   I admit it. I have probably already done too many articles and posts on physician burnout. And yeah, this is another one. But

I suspect that everybody reading this post is familiar with the “Imposter Syndrome.” It is the feeling, held by many very successful people, that things

No, I am not referring to the nice group of Advanced Practice Nurses in N.J., pictured above.  Check this out. What you will see is a

Check this out.  Spend a couple of minutes and watch the video. What you will see is a fascinating story of Pfizer, sort of accidently, discovering

Check this out. What you will see is a little piece noting that seven major U.S. medical organizations have issued statements decrying mass shootings and

Check this out.  What you will see are the fascinating results of a survey done with physicians on the topic of burnout. Top line findings

Put somewhat more politely, this article rather profoundly and clearly explains why investors in digital health are more focused on wearables that track the number of

In my last post, I noted that while some pundits maintain that only environmental change strategies can have an impact on physician burnout, others maintain

Check this out. Once again in my search for bloggable material this afternoon, I encountered ten or so pieces on the topic of physician burnout.

Don’t spend a lot of time on this URL. The above title pretty much gives you the message of what I would like you to think

Check this out. What you will see is a report that the Trump Administration is working on a plan that would allow Americans to import drugs

Check this out.  What you will see are the musings of a retired physician. But the paragraphs here are less important than the thought process that

Check this out. If memory serves me, we have seen a version of this before. I even blogged about it. Last time, it was an on-line

Check this out and welcome to 2019. Take a minute or so and try to empathize with this doctor. A husband and wife show up

Check this out.  What you will see is the story of a rite of passage. No, not a Bar Mitzvah or a Sweet Sixteen. This is

You may remember that a week or so ago, I did a riff on empathy. I discussed the fact that psychologists speak of three forms

Check this out. When you read the strange title above, you probably thought that in 2019, there is less room for resident physicians to make medical

As most of you already know, I am now spending full time working with my colleague, Dr. Neale Martin, and the rest of the ThinkGen

Check this out. What you will see is an announcement by President Trump that he is “working on” a “favored nation clause” that would cap

Picture the reactions of an HCP who is greeted with these words when she walks into an exam room to find her patient’s nose in

Check this out.  What you will see is fact checking on Kamala Harris’ recent proclamation that ¼ of Type I Diabetes patients in the U.S. are

For that matter, what the heck is “empathy” anyhow?  One of our clients got me thinking about this question when their advertising agency told them they

Funny question, right? But stop for a moment to take it seriously. If AI were to take away much of the grunt work involved in

Check this out. If you liked yesterday’s riff about the stupidity of requiring DTC drug advertisements to include the medication’s “list” price, you will love

You may recall that a few weeks ago, I sent you to a URL that described the new Federal regulation that will require drug manufacturers

Check this out. What you will see is an interesting little riff by The Country Doctor on the topic of self-referral. In it, he points

Go here to review some information that will come as no surprise to any television watcher. More specifically, media audits have revealed that the pharmaceutical industry

Trigger alert. The URL you are about to be sent to contains an article written by a resident physician and published in Left Voice. If

In a recent post, I sent you to listen to Bob Lederer talk about how Jeff Bezos does not rely on marketing research to come up with

Go here to find out. The answer? She sets up a business helping other physicians to avoid or overcome burnout. She holds seminars and webinars. She

Check this out. What you will see is an important new book that goes to a place that I’m betting most of us, certainly including

What is getting a little silly? See the above graphic. It is HHS Secretary Azar announcing his agency’s Primary Cares Initiative, which has been described

Here’s a little piece that caught my attention. Why? Because when I got into healthcare marketing research over 40 years ago, it was well recognized

Why do people feel compelled to add editorial comments when describing the price of drugs?  Check this out. I always scratch my head when I see

Check this out. What you will see is a URL with one of the longest riffs that I have ever sent you to. I am sorry about

Check this out. What you will find is an article informing us that Rite Aid is upping the age requirement to purchase tobacco products to

We have often discussed how large sections of health care, that used to be the clear domain of a particular specialty or provider type, are

Check this out. What you will see is a thoughtful article by a business minded physician. The point of the article? Doctors need to “understand their

Here is a novel idea from an ER physician who prides himself on being the “Efficient MD.” Rather than have patients sitting for hours aimlessly pouring

We have touched on this topic before, so I will be brief. Check this out. In previous posts, we have shared the emotions of some blogging

Check this out.  What you will see is the WEB presence of a physician/entrepreneur who assists physicians in developing their “profitable brands on line.” Just let

Check this out. Based on the graphic above, you can probably guess what you are going to see and here in the latest of RFL’s great

Go here and watch the video. The founder of Elevate Healthcare, pictured above, argues that if HCP’s are going to give us their time, we need

Check this out.  What you will see are the lamentations of an ER doctor about patients’ requests to be “put to sleep.” There are a couple