The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Elon Musk’s Neuralink

Check this out.  If you don’t want to commit 18 minutes to watching this video, I’ll understand. It’s okay to skip around a little here. But don’t miss the big takeaway. Elon Musk has done it again. He has established a new company that is developing a tiny...

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It’s Déjà Vu All Over Again

You are probably thinking, “Funny, that guy doesn’t even look French.” You are correct. He’s not.   No URL to “Check out” today folks. But there are two important business principles here nonetheless. The Mug Shot above is of Bart Weiner. Bart has just...

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The Overnight Shift In The ER

Check this out. Trigger warning! This piece gets a little long and tedious, but do me a favor and read it to completion. You sort of need to do that to get the full impact of this article. For me, the full impact here is the sheer number and variety of issues that...

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