The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Trust Can Be A Problem???

Check this out. What you will quickly get from this piece is the realization that trust can indeed be problematic. I’ve seen this myself in cases where I have trusted people to do things, and have then been too disorganized and/or lazy to take responsibility...

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Drug Stealing M.D.

Check this out. Trust me, you won’t like what you see. This URL takes you to the story of an Anesthesiologist who was stealing drugs from patients for over 14 years. You can just read this short version, or you can go for the gusto and dig deeper here....

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The End of Handshakes

Check this out. What you will see is Seth Godin’s usual intense level of cultural insight. Here, he explores the (now archaic?) practice of shaking hands. Seth believes this practice is about to disappear. Sure, the Covid 19 virus is the primary precipitating...

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