The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Burn Out, Blob Out

September 12, 2019

Up until now, we have focused on the debilitating psychological impact of physician burnout. Anxiety, depression, errors in medical judgment and even suicide have been covered in previous posts.

BUT.  Check this out. What you will learn is that physical manifestations, including significant weight gain, can also go along for the burnout ride.  

Bottom Line. No doubt about it. The effects of burnout can be devastating and diverse. “Healthy Living” often gets left by the wayside, by physician and lay person alike, when they are overwhelmed by their jobs. AND. As this piece clearly points out, workplace “Wellness Programs” do little or nothing to counter these effects.  

What to do?

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Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Burn Out, Blob Out

September 12, 2019

Up until now, we have focused on the debilitating psychological impact of physician burnout. Anxiety, depression, errors in medical judgment and even suicide have been

Toy Magnets

September 11, 2019

Yes, toy magnets. Check this out. What you will see is one strange story. The story of tiny magnets that are sold, in kits with such names

Cultural Differences

September 10, 2019

The man you see above is a very surprised Indian uncle. Surprised because his niece just informed him that she is going to study engineering


September 5, 2019

We spend a lot of time here talking about “stuff.” About physician burnout due to crippling administrative pressures, moves by the Fed’s to import drugs

No Physician Burnout Here!!!

September 4, 2019

Check this out. What you will see is a piece written by one happy doctor. Happy? Doctor? How do those two words fit together in a sentence

If At First You Don’t Succeed

September 3, 2019

Aw c’mon.  Check this out.  I am really getting a lot of blog mileage out of this. I posted when the Feds tried to require LIST prices to

Maybe! Or Maybe Not!!!

August 29, 2019

Check this out.   I admit it. I have probably already done too many articles and posts on physician burnout. And yeah, this is another one. But

How An Orthopedic Surgeon Deals With The “Imposter Syndrome”

August 28, 2019

I suspect that everybody reading this post is familiar with the “Imposter Syndrome.” It is the feeling, held by many very successful people, that things

Talk About Goofy!!!

August 27, 2019

No, I am not referring to the nice group of Advanced Practice Nurses in N.J., pictured above.  Check this out. What you will see is a

The Sound of Silence

August 22, 2019

Check this out.  Spend a couple of minutes and watch the video. What you will see is a fascinating story of Pfizer, sort of accidently, discovering

Doctors Dealing With Mass Shooting

August 21, 2019

Check this out. What you will see is a little piece noting that seven major U.S. medical organizations have issued statements decrying mass shootings and

Incrowd’s Insights on Physician Burnout

August 20, 2019

Check this out.  What you will see are the fascinating results of a survey done with physicians on the topic of burnout. Top line findings

Why Investors In Digital Health Are Whimps!!!

August 15, 2019

Put somewhat more politely, this article rather profoundly and clearly explains why investors in digital health are more focused on wearables that track the number of

$$$ And Physician Burnout

August 14, 2019

In my last post, I noted that while some pundits maintain that only environmental change strategies can have an impact on physician burnout, others maintain

“Self Care” And Physician Burnout

August 13, 2019

Check this out. Once again in my search for bloggable material this afternoon, I encountered ten or so pieces on the topic of physician burnout.

“Secret Shoppers” In Medicine

August 8, 2019

Don’t spend a lot of time on this URL. The above title pretty much gives you the message of what I would like you to think

Will Anything Stick???

August 7, 2019

Check this out. What you will see is a report that the Trump Administration is working on a plan that would allow Americans to import drugs

Doctors in Retirement

August 6, 2019

Check this out.  What you will see are the musings of a retired physician. But the paragraphs here are less important than the thought process that

Diagnosis By Social Media

August 1, 2019

Check this out. If memory serves me, we have seen a version of this before. I even blogged about it. Last time, it was an on-line

Door Decisions

July 25, 2019

Check this out and welcome to 2019. Take a minute or so and try to empathize with this doctor. A husband and wife show up

Ringing The Bell

July 24, 2019

Check this out.  What you will see is the story of a rite of passage. No, not a Bar Mitzvah or a Sweet Sixteen. This is

Virtual/Augmented Reality And Empathy

July 23, 2019

You may remember that a week or so ago, I did a riff on empathy. I discussed the fact that psychologists speak of three forms

Medicine Through The Eyes Of A Resident: “Less Room For Error”

July 18, 2019

Check this out. When you read the strange title above, you probably thought that in 2019, there is less room for resident physicians to make medical

Habits vs. Goals

July 17, 2019

As most of you already know, I am now spending full time working with my colleague, Dr. Neale Martin, and the rest of the ThinkGen

Most Favored Nature Rx Pricing

July 16, 2019

Check this out. What you will see is an announcement by President Trump that he is “working on” a “favored nation clause” that would cap

“I’ll Put My Cell Phone Away When You Put Your Computer Away!”

July 11, 2019

Picture the reactions of an HCP who is greeted with these words when she walks into an exam room to find her patient’s nose in

Does The Cost Of Insulin Really Keep Patients From Treating Their Diabetes?

July 10, 2019

Check this out.  What you will see is fact checking on Kamala Harris’ recent proclamation that ¼ of Type I Diabetes patients in the U.S. are

What Does A Pharmaceutical Marketer Do With “Empathy?”

July 9, 2019

For that matter, what the heck is “empathy” anyhow?  One of our clients got me thinking about this question when their advertising agency told them they

Can Artificial Intelligence Make Healthcare More “Human?”

June 27, 2019

Funny question, right? But stop for a moment to take it seriously. If AI were to take away much of the grunt work involved in

How Much Will My Heart Attack Cost?

June 26, 2019

Check this out. If you liked yesterday’s riff about the stupidity of requiring DTC drug advertisements to include the medication’s “list” price, you will love

And the Silliness Continues!!!

June 25, 2019

You may recall that a few weeks ago, I sent you to a URL that described the new Federal regulation that will require drug manufacturers

The Folly of Self-Referral

June 18, 2019

Check this out. What you will see is an interesting little riff by The Country Doctor on the topic of self-referral. In it, he points

Hey Big Spender

June 13, 2019

Go here to review some information that will come as no surprise to any television watcher. More specifically, media audits have revealed that the pharmaceutical industry

Nurses Strike!!! Why Not Doctors???

June 12, 2019

Trigger alert. The URL you are about to be sent to contains an article written by a resident physician and published in Left Voice. If

Bezos On Marketing Research-Take Two

June 11, 2019

In a recent post, I sent you to listen to Bob Lederer talk about how Jeff Bezos does not rely on marketing research to come up with

What Does A Burned Out Anesthesiologist Do?

June 6, 2019

Go here to find out. The answer? She sets up a business helping other physicians to avoid or overcome burnout. She holds seminars and webinars. She

Moral Marketing

June 5, 2019

Check this out. What you will see is an important new book that goes to a place that I’m betting most of us, certainly including

This Is Getting A Little Silly!!!

June 4, 2019

What is getting a little silly? See the above graphic. It is HHS Secretary Azar announcing his agency’s Primary Cares Initiative, which has been described

Stop Money Shaming Physicians!!!

May 30, 2019

Here’s a little piece that caught my attention. Why? Because when I got into healthcare marketing research over 40 years ago, it was well recognized

The Cost Of Insulin Is “Through The Roof”

May 29, 2019

Why do people feel compelled to add editorial comments when describing the price of drugs?  Check this out. I always scratch my head when I see

Death By A Thousand Clicks

May 23, 2019

Check this out. What you will see is a URL with one of the longest riffs that I have ever sent you to. I am sorry about

A Little Hypocrisy???

May 22, 2019

Check this out. What you will find is an article informing us that Rite Aid is upping the age requirement to purchase tobacco products to

More Blurred Lines!!!

May 21, 2019

We have often discussed how large sections of health care, that used to be the clear domain of a particular specialty or provider type, are

Understanding The Money Trail

May 16, 2019

Check this out. What you will see is a thoughtful article by a business minded physician. The point of the article? Doctors need to “understand their

Can Patients Be Their Own Scribes???

May 15, 2019

Here is a novel idea from an ER physician who prides himself on being the “Efficient MD.” Rather than have patients sitting for hours aimlessly pouring

Meditations On The Term “Provider”

May 14, 2019

We have touched on this topic before, so I will be brief. Check this out. In previous posts, we have shared the emotions of some blogging

Physician Leadership in a Digital World

May 9, 2019

Check this out.  What you will see is the WEB presence of a physician/entrepreneur who assists physicians in developing their “profitable brands on line.” Just let

Market Research??? No Need!!!

May 8, 2019

Check this out. Based on the graphic above, you can probably guess what you are going to see and here in the latest of RFL’s great

How Do Marketers Bring Value To The HCP???

May 7, 2019

Go here and watch the video. The founder of Elevate Healthcare, pictured above, argues that if HCP’s are going to give us their time, we need

Can You Put Me To Sleep?

May 2, 2019

Check this out.  What you will see are the lamentations of an ER doctor about patients’ requests to be “put to sleep.” There are a couple

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