The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

When A Doctor Gets Subpoenaed

Do NOT spend a lot of time on this link. It is a practical guide to physicians as to what to do when they get served with a subpoena. Step one. See if your name follows the “v.” That makes you a defendant. If it is a government organization that has issued the subpoena against you,...

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Compassion Fatigue

You know, timing really is everything. I was sitting at the Airport Marriot in Newark, NJ last week. I was preparing for the first day of the Pharmaceutical Marketing Research Conference there. I was speaking on the topic of physician burnout. Widespread. About 50%...

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Nudges vs. Shoves

Damn this is a good article! Check this out. What you will see is the Nuffield Ladder. It provides a graphic illustration, literally, of the eight levels of intervention that Behavioral Scientists and governing bodies can put in place to encourage people to make...

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How Much???

Check this out. What you will see is yet another story that highlights a very bothersome aspect of the cost of healthcare in America. The key word here is uncertainty.   Usually when we read of the surprise factor in U.S. healthcare, it has to...

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Marketing To The Moment

Check this out.  Read the free introduction “inside.” It gives you most of the important points of this book. BUT. If you get intrigued, do what I did. Download the whole book to your Kindle. Trust me. It is a quick read.   What will you find? An example....

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