Publications

Habit Marketing vs. Traditional Marketing

Rapid and Robust COVID-19 Qualitative Pulse Tracker

Infectious Disease

Case Study: Identifying Opportunities for Client to Drive Managed Medicaid for Ophthalmology Product

Case Study: Habit Engineering for Deep Dive into HCP Beliefs and Behaviors for Targeted Therapies in Gynecologic Oncology

ThinkGen Spotlight on Selma Dillsi

Case Study: TDIs + Digital Ethnography to Capture Emotional Journey of Patients with a Chronic Pain Condition and Caregivers

Case Study: Challenging Implicit Biases with Two-Way Focus Groups for PPD

Neurology

Case Study: A New Paradigm for Post Partum Depression

On Doctors’ Minds Executive Summary

Case Study: Habit Engineering Fueling Growth of a Successful Brand in Metastatic Breast Cancer

Gene Therapy in Rare Disease

Case Study: Digital Ethnography for Patients with a Rare Disease and Their Caregivers

On Doctors’ Minds – MedTech Edition Executive Summary

Arthritis and Other Inflammatory Diseases

ThinkGen Spotlight on Deanna Whitlock

On Veterinarians’ Minds Executive Summary

Dermatology

ThinkGen Spotlight on Muhmmad Asim

Case Study: Habit Engineering for a Biopharmaceutical Company Studying Parkinson’s Disease

Oncology

Case Study: Message & CVA Testing for an In-Line Oncology Brand

ThinkGen Spotlight on Mike Rose

Cardiology

Best Practices in IVA and CVA Market Research

ThinkGen Spotlight on Katie Healy

Vaccines

ThinkGen Spotlight on Audrey Wu

Endocrinology

Case Study: Pulse TrackerSM to Inform the Launch of New HIV Drugs in a Competitive Market

ThinkGen Spotlight on Heather Flaherty

Digital Therapeutics

Diabetes

Rare Diseases

Central Nervous System

Women’s Health

Digital Therapeutics

Cardiology

Oncology

COVID-19

Telemedicine

Diabetes Care

Medicinal Cannabis

Alzheimer’s Disease

Mental Health Revolution

The Age of Gene Therapy

Habit Engineering vs. Behavioral Economics

How do Empathy and Habit Marketing Fit Together

The “Death” of Product Positioning in Pharmaceutical Marketing

NASH Therapies – The Next Blockbuster Market Thought Leadership

Missing Endpoints: Rare Disease Clinical Trial Design

“Demystifying” Behavioral Economics: What The Experts Say

Marketing Review St Gallen

CM Quarterly – Old Dogs Old Tricks

JMM Article on Positioning

MM&M Crafting Effective Ads

PMT HIV Article

PMT Hepatology Article

MM&M Messaging Article

MM&M Cradle of a Crisis

MM&M Niches to Riches

MM&M Metabolic Article

MM&M Rheumatology

MM&M Signs of Life

MM&M Rare Diseases 2013

MM&M Respiratory 2013

MM&M Rheumatology 2013

MM&M Vaccines

Bright Future MM&M

MM&M Rare Diseases

MM&M Oncology Ebook

MM&M D&D EBook

MM&M CV TS 2014

MM&M Oncology 2013

MM&M Neurology 2013

Where do Sales Aids come from?

Orphan Drug Marketing

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