Publications


"Demystifying” Behavioral Economics: What The Experts Say

August 2018

Marketing Review St Gallen

June 2011

CM Quarterly - Old Dogs Old Tricks

Summer 2015

JMM Article on Positioning

July 2007

MM&M Crafting Effective Ads

March 2008

PMT HIV Article

August 2005

PMT Hepatology Article

February 2007

MM&M Messaging Article

May 2003

MM&M Cradle of a Crisis

January 2012

MM&M Niches to Riches

March 2012

MM&M Metabolic Article

MM&M Rheumatology

December 2012

MM&M Signs of Life

December 2012

MM&M Rare Diseases 2013

February 2013

MM&M Respiratory 2013

April 2013

MM&M Rheumatology 2013

May 2013

MM&M Vaccines

October 2013

Bright Future MM&M

December 2013

MM&M Rare Diseases

Febuary 2014

MM&M Oncology Ebook

June 2014

MM&M D&D EBook

June 2013

MM&M CV TS 2014

January 2014

MM&M Oncology 2013

August 2013

MM&M Neurology 2013

November 2013

Where do Sales Aids come from?

October 2003

Orphan Drug Marketing

June 2013