The Intersection of Competitor,
Customer and Internal Mindset

Presented by Ray Abaskharon, ThinkGen Vice President
at the 2018 San Francisco Pharma Market Research Conference

Abstract
Understanding, planning and preempting competitors is critical to every product’s success. Simulating a competitor’s launch or a response to your product’s launch can be the difference between success and disappointment. By walking in the competitor’s mindset and simulating their competitive messaging with customers, we can fortify our strategy, tactics and protect our product use. The optimization of our business performance lies in the intersection of these three perspectives.

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