Presentations

Habit EngineeringSM Real World Applications

October 2020

ThinkGen’s VP, David Hamming, along with Heather Seymour of Chiesi USA, Inc. and Chad Lee of Neurocrine Biosciences, present Habit EngineeringSM, an innovative approach that goes beyond traditional techniques and studies the habits that drive most HCP behavior.


Rethinking Message Development and Testing for Pharmaceutical Products in 2020 and Beyond

September 2020

ThinkGen’s Chief Innovation Officer, Dr. Richard Vanderveer, and Vice President, Audrey Wu, discuss the need for the pharmaceutical industry to fundamentally reconsider the processes it uses for the development and testing of promotional messages for physicians. Presented in conjunction with Intellus Worldwide.


Marketing to the Habitual Mind: How to Become Your Customer’s Habit

June 2020

ThinkGen’s Chief Innovation Officer Dr. Richard Vanderveer and Vice President Audrey Wu present an innovative perspective that demonstrates the impact of habitual behavior, and why understanding and influencing customer habits is so critical to marketing success. This presentation was originally delivered as a webinar in association with the Healthcare Businesswomen’s Association.


Networks That Support the Patient Journey and Outcomes

June 2020

The presentation is given by the keynote speaker at Intellus Worldwide conference in June 2020 by Dr. Glenna Crooks and Alan Golombek. Dr. Crooks' presentation provides information about a novel approach to customer experiences that views an individual as a whole person – not just as a patient, caregiver or health care provider – and how networks provide both support and challenges.


Three Reasons Why Pharmaceutical Marketing Researchers Must Care About Physician Burnout

April 2020

The presentation is from an Intellus Webinar on April 2, 2020 by Dr. Richard Vanderveer, Chief Innovation Officer/ThinkGen. Dr. Vanderveer speaks about physician burnout and the reasons this is important to include in pharmaceutical market research. He shares details about the frequency and seriousness of the problem, the fact that morally we should make sure that we don’t make the problem any worse, and the bottom line which is that burnout can be an important segmentation variable, especially when we are marketing/market researching products that place significant burdens on physician time and effort.


Stepping Into Your Customer's Shoes: An Effective Approach to Teaching Empathy

November 2018

The video is from a presentation at the Intellus Worldwide conference in November 2018 - Stepping Into Your Customer’s Shoes: An Effective Approach to Teaching Empathy with Heather Flaherty, ThinkGen, Allicyn Aubut, Sarepta Therapeutics & Kevin Rohrbach, Rare Advocacy Movement.