The presentation is from an Intellus Webinar on April 2, 2020 by Dr. Richard Vanderveer, Chief Innovation Officer/ThinkGen. Dr. Vanderveer speaks about physician burnout and the reasons this is important to include in pharmaceutical market research. He shares details about the frequency and seriousness of the problem, the fact that morally we should make sure that we don’t make the problem any worse, and the bottom line which is that burnout can be an important segmentation variable, especially when we are marketing/market researching products that place significant burdens on physician time and effort.
The video is from a presentation at the Intellus Worldwide conference in November 2018 - Stepping Into Your Customer’s Shoes: An Effective Approach to Teaching Empathy with Heather Flaherty, ThinkGen, Allicyn Aubut, Sarepta Therapeutics & Kevin Rohrbach, Rare Advocacy Movement.
This presentation is from the 2019 New Jersey Pharma Market Research Conference and is being narrated by Noah Pines, President, and Ray Abaskharon, Vice President, of ThinkGen. To download this presentation, click here.