ThinkGen’s Chief Innovation Officer Dr. Richard Vanderveer and Vice President Audrey Wu present an innovative perspective that demonstrates the impact of habitual behavior, and why understanding and influencing customer habits is so critical to marketing success. This presentation was originally delivered as a webinar in association with the Healthcare Businesswomen’s Association.

The presentation is given by the keynote speaker at Intellus Worldwide conference in June 2020 by Dr. Glenna Crooks and Alan Golombek. Dr. Crooks' presentation provides information about a novel approach to customer experiences that views an individual as a whole person – not just as a patient, caregiver or health care provider – and how networks provide both support and challenges.

The presentation is from an Intellus Webinar on April 2, 2020 by Dr. Richard Vanderveer, Chief Innovation Officer/ThinkGen. Dr. Vanderveer speaks about physician burnout and the reasons this is important to include in pharmaceutical market research. He shares details about the frequency and seriousness of the problem, the fact that morally we should make sure that we don’t make the problem any worse, and the bottom line which is that burnout can be an important segmentation variable, especially when we are marketing/market researching products that place significant burdens on physician time and effort.