Pope Francis and the COVID-19 Vaccine

We have an interesting situation here on Hilton Head Island, SC. Reported statistics indicate that about 70% of Caucasians here are fully vaccinated.  And 40% is the number being bandied about for Blacks, while the estimated number for our LatinX citizenry is 20%. 

A couple of points here. First, the explanation for the White vs. Black disparity has been heard many times. From the Tuskegee Experiment (In which Black men were purposefully injected with syphilis and left untreated to “see what would happen”) on forward, Blacks have unfortunately been provided with many “good” reasons to distrust medicine, doctors, etc.

But what’s with the LatinX number? The marketing researcher in me would love to know what’s going on here, but there are likely many factors at work, and we are desperately short on time.  Since talking science has not made much of a change in this number or overcome whatever factors are at work, maybe a campaign based on the Pope’s recent PSA, in which he declared that receiving the vaccine is an “Act of Love,” might be more effective in persuading the largely Catholic LatinX population to get vaccinated. If the Pope and these bishops say they should do it, with many of them speaking in Spanish, some probably will.

Bottom Line. Over the decades I have been studying health psychology, I haven’t seen religion pop up very frequently in health-related conversations. Now might be a good time to use religion to support vaccination, especially since anti-vaxxers’ “religious objections” are heard frequently!

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