Pink Coat, MD

Check this out. What you will see is an interesting potential juxtaposition to the physician that we talked about yesterday. Remember? Dr. MacKenna was an “Integrative Psychiatrist” who incorporates tai chi, nutrition, sleep management, and other lifestyle factors into her approach to helping her patients optimize their level of mental health. 

Today we see Dr. Tammie Chang, of all things a pediatric hematologist-oncologist, whose coaching practice focuses on helping female physicians develop “boundaries” in their practices, and in their lives, which can then serve as foundations for “loving their lives as female doctors.”

Bottom Line. Like I said in my last post, there are a lot of different spins that can be put on the development of coaching practices by physicians and for physicians. Which are long-term winners? Which are instant losers? What is the best way to market these services? 

Maybe these coaches need coaches! 

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