Check this out. What you will see is an insightful discussion of the five most prominent fears that bedevil doctors. They include:

  1. Peniaphobia: The fear of being poor.
  2. Metathesiophobia: The fear of change.
  3. Politicophobia: The fear of politics.
  4. Hypengyophobia: The fear of being blamed.
  5. Atychiphobia: The fear of failure.

Think about this list for a moment. What do all of these fears have in common? Simple. In one way or another, each of these fears reflects a physician’s concern about uncertainty. Little wonder that in 2018 doctors would fear uncertainty. Look at the things that are going on around them. Fundamental changes in their compensation system, from volume to value, being a classic example.

Look way out on the cutting edge and think about the joint venture into healthcare involving Amazon, JP Morgan and Berkshire Hathaway. What impact will this alliance have on the average doctor’s practice?

Bottom Line. As we lay claim to being “customer centric,” it is important for us to come to grips with the fact that our physician customers are afraid. Afraid of the uncertainty that currently surrounds them in their daily lives, and what else might be coming their way. 

And well they should be. How can we help to assuage these concerns?

Leave a Reply

Your email address will not be published. Required fields are marked *