Pharmaceutical Marketing Creativity

Check this out. What you will see is a marketing program, being mounted by RB, in support of their Mucinex brand. They have rolled out a special page for patients to add endorsements for their physicians. They also plan to add other programs to allow patients to show their support for their doctors during these trying times.  

Bottom Line. I am of two minds on this one. First and foremost, I very much like the idea of any program that shows our support for, and partnership with, physicians. The fact that 2020 is a year that makes such expressions of gratitude especially valuable, seems irrefutable.  

BUT. Beyond a generalized feel-good spirit, in what way will this program enhance Mucinex sales? That I am not so sure about!

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