Our Team

Ray Abaskharon

Vice President

Ray is a career market researcher and consultant. He has spent nearly a decade in both quantitative and qualitative market research as well as sales consulting and strategy.

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Ray Chan

Senior Vice President

Dr. Ray Chan brings nearly two-decades of hands-on experience in healthcare and bio-pharmaceutical primary market research and consulting to ThinkGen.

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Ray Chan

Senior Vice President

Dr. Ray Chan brings nearly two-decades of hands-on experience in healthcare and bio-pharmaceutical primary market research and consulting to ThinkGen. Ray has a proven track record in leading and delivering on qualitative and quantitative primary market research programs focused on his clients’ strategic business questions.

Immediately prior to joining ThinkGen, Ray was Vice President & Senior Methodologist in the Primary Market Research practice at a top-tier professional services company. In this role, he was responsible for bringing to bear all relevant research methodologies, be they quantitative, qualitative, secondary or digital assets, to ensure the best research solution that answers clients’ business questions.

Dr. Chan earned his doctorate in Developmental Psychology from the University of Virginia, where he studied the application of causal modeling to understand the dynamics of family relationships and adolescent mental health. Prior to his graduate studies, he received his bachelor’s degree in Biology and Human Development from Cornell University.

Quelish Felipe

Executive Director

Quelish (Kelly) has been working in the pharmaceutical/biotech and medical device industry for nearly 15 years in custom quantitative, qualitative and syndicated market research.

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Quelish Felipe

Executive Director

Quelish (Kelly) has been working in the pharmaceutical/biotech and medical device industry for nearly 15 years. She has spent the majority of her time helping clients understand and drive improvements through custom quantitative, qualitative and syndicated market research.

Prior to joining ThinkGen, Kelly was a senior manager in the primary market research practice at a professional services firm. In her role, she was responsible for managing client communications as well as the project’s entire life cycle. She has experience in a wide array of quantitative methodologies, including market assessment, TPP analysis and message tracking/ATU studies among HCPs, patients and caregivers. Her most recent therapeutic area experience includes pain, dermatology, respiratory, CNS, Oncology and urological disorders.

Kelly earned her B.S. degree in marketing and international business from Montclair State University.

Heather Flaherty

Vice President

Ms. Flaherty has nearly 15 years of experience in the pharmaceutical market research industry, with expertise in both qualitative and quantitative research design and management.

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Heather Flaherty

Vice President

Ms. Flaherty has nearly 15 years of experience in the pharmaceutical market research industry, with expertise in both qualitative and quantitative research design and management, both domestically and globally. Prior to joining ThinkGen in 2015, Ms. Flaherty spent 7+ years working for GfK managing custom quantitative research studies. She is well-versed in many types of quantitative methodologies and analyses, including segmentation, conjoint, pricing, ATU, customer satisfaction, and concept/message testing.

Ms. Flaherty has conducted research among physicians, pharmacists, MCOs, allied health professionals, as well as patients, consumers, and caregivers. Additionally, she has extensive experience in utilizing creative methods to recruit hard-to-reach respondents.

While Heather’s therapeutic experience extends across multiple categories, she is passionate about rare diseases. Heather has had the opportunity to present a workshop on how to include empathy is product and program design for rare diseases at the Intellus Institute.

Heather holds a B.A. from Temple University and a MLIS degree from Drexel University.

Katie Healy

Research Director

Katie joined ThinkGen in 2018 to pursue her passion for qualitative research. Her experience includes a variety of methodologies for both qualitative and quantitative studies.

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Katie Healy

Research Director

Katie joined ThinkGen in 2018 to pursue her passion for qualitative research. Prior to joining ThinkGen, she worked on the life sciences division at a Michigan-based market research vendor. She worked on a variety of methodologies for both qualitative and quantitative studies for pharmaceutical and healthcare clients. Before starting her career in market research, she worked in psychological research where she assisted with both twin studies and an fMRI study focusing on brain networks that contribute to creative thinking.

Therapeutic areas in which Katie has experience include major depressive disorder, rheumatoid arthritis, oncology, diabetes, Alzheimer’s, Gaucher’s disease, mental illness, and pain management.

Katie earned both her master’s degree in market research and B.A in psychology from Michigan State University.

Sarah Hollaender

Research Director

Sarah has a Master’s degree in Sociology from the University of Virginia and dual Bachelor degrees in English and Social Relations & Policy from Michigan State University.

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Sarah Hollaender

Research Director

Sarah got her start in market research at a regional supplier in 2013 working on consumer goods and qualitative online communities. In 2014, she transitioned to the Life Sciences/Health division of another Michigan-based company to work on pharmaceutical market research. During her time there she gained expertise in quantitative and qualitative research methodologies both domestically and globally. Sarah joined ThinkGen in 2017 to continue pursuing her passion for qualitative research, including her love of patient journey and ethnographic research.

Sarah has therapeutic experience in autoimmune, cardiovascular, diabetes, epilepsy, gout, gastrointestinal (OIC), immuno-oncology, medical devices, mental health, nutrition, oncology, and pain management. She has some additional experience with payer and hospital systems. Her past research has included both caregivers and patients, and a variety of health care professionals.

Prior to her career in market research, Sarah interned at an international non-governmental organization and was employed as a teaching assistant at the University of Virginia.

Sarah has a Master’s degree in Sociology from the University of Virginia and dual Bachelor degrees in English and Social Relations & Policy from Michigan State University.

Christine Hutton

Executive Director

Christine has been working in market research within the healthcare industry for more than 20 years.

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Christine Hutton

Executive Director

Christine has been working in market research within the healthcare industry for more than 20 years. She has spent the majority of her career in client services side managing market research projects involving both primary and secondary data sources.

Prior to joining ThinkGen, Christine was a senior manager at a professional services firm, executing custom US and global quantitative projects for her pharmaceutical company clients. She has experience with various methodologies including choice-model, market assessment/ATUs, and sales force effectiveness.
Christine’s most recent therapeutic category experience includes oncology, pain, respiratory, CNS and cardiology.

Christine graduated St. Joseph’s University in Philadelphia, PA with a B.S. in Food Marketing, and earned a MBA from Temple University’s Fox School of Business.

Curt Jorgensen

Executive Vice President

 Mr. Jorgensen is a veteran of the pharmaceutical industry with in-depth, 24 year expertise in marketing strategy, brand promotion, sales management and sales.

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Curt Jorgensen

Executive Vice President

Mr. Jorgensen is a veteran of the pharmaceutical industry with in-depth expertise in marketing strategy, brand promotion, sales management and sales. He spent 24 years rising through a variety of positions at Merck & Co, Inc., where he held both direct customer-facing sales roles and product management positions. His tenure in marketing management has involved both the positioning and launch of new brands as well as the retooling of commercial strategies for mature products.

As a sales professional, Mr. Jorgensen’s experience spans from primary care sales to the high science approach necessary to gain access to nationally recognized KOL’s.

As a pharmaceutical marketing professional Mr. Jorgensen’s capabilities are exemplified by the launch of Isentress – the first integrase inhibitor – into the HIV marketplace.  Mr. Jorgensen and his team built Isentress’ entire marketing strategy, which focused on key differentiators in the marketplace that ultimately drove the product to over $1 billion in sales globally.  Not only did this strategy set the foundation for excellent post-launch results, the positioning was only ownable by Isentress as new in-class competitors entered the marketplace.

Mr. Jorgensen was responsible for launch of many other important products such as the antifungal Cancidas and the cholesterol-lowering agent Zetia, as well as branding specific to the joint venture between Merck and Schering Plough.

Mr. Jorgensen‘s therapeutic category experience includins cardiovascular, infectious disease (HIV, HCV, vaccines, antifungals, and antibiotics), and gastroenterology. His unwavering customer focus as well as the ability to lead sales and marketing to a shared strategic vision provides the foundation on which he offers strategic recommendations to clients.

Jane Jorgensen

Marketing Director

Ms. Jorgensen has a variety of experience in marketing and communication serving for 7+ years as Director for Communications at a Lutheran church in the greater Philadelphia area.

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Jane Jorgensen

Marketing Director

Ms. Jorgensen has a variety of experience in marketing and communication serving for 7+ years as Director for Communications at a Lutheran church in the greater Philadelphia area. She also served as a resource for other congregations, assisting and guiding them with their website and marketing strategies.

Prior to working at a church in communications, she was leading training and writing training materials at United HealthCare in Minneapolis.

Kathy O'Connell

Senior Vice President

Ms. O’Connell has been working in the pharmaceutical market research industry for over 25 years.

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Kathy O'Connell

Senior Vice President

Ms. O’Connell has been working in the pharmaceutical market research industry for over 25 years. Kathy has a diversified business background, offering extensive experience in progressively responsible sales, business development and client management. Kathy has worked in client management throughout her career guiding her clients to identify the optimal research approach to address the business issue at hand. It is Kathy’s client relationship skills and her ability to analyze and identify clients’ needs that builds confidence with her clients as a trusted partner.

Ms. O’Connell’s career began with a major pharmaceutical company followed by a later move to the client services side of the business working for IMS Health. Kathy later joined GfK Healthcare where she focused on primary market research and the use of syndicated tools to round out her pharmaceutical market research experience.

Prior to joining ThinkGen, Kathy was Vice President, Business Development for the market research division at a top-tier professional services firm. In this role, Kathy had responsibility to grow the primary market research business by educating and supporting her internal customers on the value of market research as well as growing and expanding the primary market research business with external bio-pharmaceutical customers.

Kathy holds a bachelor’s degree in Business Administration, Marketing from West Chester University.

Yoko Okamoto

Senior Vice President

Yoko Okamoto brings to ThinkGen nearly 20 years of industry experience. She is versed in both qualitative and quantitative research design and execution.

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Yoko Okamoto

Senior Vice President

Yoko Okamoto brings to Think-Gen nearly 20 years of industry experience. She is versed in both qualitative and quantitative research design and execution and is known for her consultative approach in research program development and implementation. In addition to research projects in the US, she has extensive experience in emerging and developed oUS markets and has conducted studies in over 30 markets worldwide.

Ms. Okamoto has conducted research among HCPs, patients, caregivers and patient advocacy group leaders, US and international payors as well as healthcare products distributors (oUS). Her therapeutic category experience includes vaccines/infectious diseases, oncology, pain management and cardiovascular health and she has worked on a number of orphan/rare disease categories, including genetic disorders.

Most recently, Ms. Okamoto served as a senior member of the US team at a French market research company specializing in quantitative market research. Prior, she was a VP at GfK (legacy V2) where she specialized in larger scale and complex research projects in emerging and developed oUS markets.

She graduated from Johns Hopkins University with a bachelor’s degree in business management

Kristina Pines

Senior Research Associate

Kristina Pines has been a qualitative market researcher since 2010 working in various therapeutic areas that included Infectious Diseases, Rare Diseases, Women’s Health and more.

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Kristina Pines

Senior Research Associate

Kristina Pines has been a qualitative market researcher since 2010 working in various therapeutic areas that included Infectious Diseases, Rare Diseases, Women’s Health, Osteoporosis and Oncology. She worked across every phase of a product lifecycle from pre-development, clinical trials to advertising. She has experience conducting research in focus groups, IDIs, and TDIs in the US, G5, and Asia.

Kristina holds a BS in Bio Engineering from Northwestern University. Prior to returning to market research in 2017, she founded and published, the nationally distributed quarterly food publication, Spoonful Magazine.

Noah Pines

President

Noah is President and Founder of ThinkGen and leads a team of highly experienced researchers who are dedicated to providing clients with actionable insights.

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Noah Pines

President

Noah is President and Founder of ThinkGen and leads a team of highly experienced researchers who are dedicated to providing clients with actionable insights. With over 25 years of industry experience, Noah is striving to build the leading company in the health care marketing research industry by selecting the top researchers, and creating an environment that is dedicated to quality, reliability, responsiveness and partnership in meeting clients’ needs.

Noah has managed hundreds of qualitative and quantitative projects across a broad scope of therapeutic areas, including oncology, dermatology, immunology, respiratory, cardiovascular, respiratory, infectious diseases, diabetes/metabolics, smoking cessation, women’s health, CNS and rare diseases. He is particularly adept in scientifically complex therapeutic areas such as viral diseases (HIV/AIDS, HCV and HBV), oncology, and a range of rare diseases.

Noah has published over 40 articles and 3 books on topics in pharmaceutical marketing and market research. Forthcoming work includes a series of fundamental texts on research design across the clinical development and commercial spectrum.

Noah holds a BA degree from Haverford College in Philosophy and Political Science. Prior to founding ThinkGen, Noah was an Executive Vice President and global business unit leader at the #2 largest marketing research firm worldwide where he had worked for a decade (2000-2010). Prior to that, he worked as a marketing research consultant to DuPont Pharmaceuticals and has prior experience in health care public relations.

Mike Rose

Executive Director

Mike has experience in managing healthcare market research projects through the entire project lifecycle to include managing clients, partners, and healthcare professional sample.

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Mike Rose

Executive Director

Prior to joining ThinkGen in 2016, Michael served as a quantitative project manager at a prominent fieldwork solutions vendor. He has experience in managing healthcare market research projects through the entire project lifecycle to include managing clients, partners, and healthcare professional sample.

Prior to market research, Michael began his career at a major pharmaceutical manufacturer in Records and Information Management where he assisted in launching an information atlas to determine the overall health of physical and electronic records.

Michael holds a B.B.A. degree in Legal Studies from Temple University, Fox School of Business and is a veteran of the United States Air Force.

Peter Smith

Vice President

Peter has over 20 years of in-depth knowledge of both qualitative and quantitative research techniques, and is an experienced moderator of focus groups IDI’s, and more.

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Peter Smith

Vice President

With over 20 years of experience, Peter has an in-depth knowledge of both qualitative and quantitative research techniques, and is an experienced moderator of focus groups, IDI’s, ethnographies, bulletin boards, and telephone research.

His areas of research specialization include branding, positioning/message development, campaign concept testing, website optimization, eye-tracking, user-interface assessment, package design, and customer feedback assessment.

Peter combines a natural curiosity about the “story” that qualitative research uncovers, along with a clear understanding that research must provide information to clients that they need to make better business decisions. His healthcare experience includes research among physicians, nurses, pharmacists, managed care decision-makers, patients, caregivers, and consumers across a wide range of Rx and OTC therapies, diseases, and medical devices.

His areas of therapeutic expertise include thought/behavior/mood/developmental disorders, stroke prevention and treatment, men’s sexual health, vaccines, pain management, multiple sclerosis, dermatology, rheumatology, and ophthalmology.

Peter holds a BS in Psychology from Spring Hill College, a MS in I/O Psychology from San Diego State University, and a PhD (ABD) in I/O Psychology from Alliant University.

Kelly White

Associate Vice President

Kelly White brings over 15 years’ experience in the pharmaceutical, biotech, device, and medical testing industry to ThinkGen.

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Kelly White

Associate Vice President

Kelly White brings over 15 years’ experience in the pharmaceutical, biotech, device, and medical testing industry to ThinkGen. She has spent the last eight years focused on designing and leading custom research exploring US Market Access dynamics for clients among their payer, IDN/ hospital, and other access-related customers.

Prior to joining Think Gen, Kelly headed the Research Services team for a boutique research firm specializing in market access, where she was responsible for managing the client relationship and supervising the day-to-day project delivery for all client projects. Prior to that role, Kelly lead the market access research team for a top-tier professional service company. In this role she was responsible for the design and execution of custom qualitative and quantitative market access research studies, as well as overseeing the firm’s proprietary market access panel. Before taking on this research role, she worked as a management consultant for the same firm, focusing on providing strategic insights to her clients. Other previous roles include five years as a behavioral strategist for a healthcare marketing agency, and several research-related positions, including for Kaiser Permanente.

Ms. White holds a MPH from the University of Michigan and a MA in Health Communications and Psychology from the University of Pennsylvania. Prior to her graduate studies, she earned her BA in Psychology from the University of Rochester.

Audrey Wu

Vice President

Audrey brings to ThinkGen over 15 years of experience as a product marketing leader who understands how to drive growth and tie marketing initiatives back to business objectives.

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Audrey Wu

Vice President

Audrey brings to ThinkGen over 15 years of experience as a product marketing leader who understands how to drive growth and tie marketing initiatives back to business objectives – successfully leading teams and enabling organizations to tell their story through all product, marketing and sales channels.

Before transitioning to client services, Audrey led commercial strategy and marketing as a Vice President for a biopharmaceutical company that supports the health of patients and families facing complex and potentially serious conditions. Audrey has proven experience in strategic marketing planning, customer insights generation, branding, product lifecycle management, and new product launches.

Audrey began her career in research & development, and pivoted to product management after earning her MBA. Her experience spans therapeutic areas in primary care and specialty environments, including women’s health, pain care, cardiovascular, and anti-infectives. She is most recently a Vice President, Managing Director for a consulting firm that helps biopharmaceutical organizations integrate the authentic patient voice throughout the product lifecycle.

Audrey earned a Bachelor of Science degree in Chemical Engineering from the Massachusetts Institute of Technology, and a Master of Business Administration from the University of Michigan Ross School of Business, where she was selected as a Dean’s Fellow.