…. Our Industry Needs To Get Real

2016 Check out this piece from a publication focused on the advertising industry. What you will see here is what you might expect. In an era where it is increasingly possible for consumers to dodge commercials and advertisements, marketers will need to get over the notion that enough “noise” will sell product. Increasingly, nobody is listening. The value added here, however, is the data-supported pronouncement that people are happier when they spend their money on buying experiences instead of “stuff.” Bottom Line. Thought question. How do those two paragraphs fit together to provide marketers with a clue as to how they should proceed?

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