Reading Patient Body Language
Check this out. What you will read/see in a video is a Manhattan physician telling his colleagues about how to read body language in their patients. The interesting part here is not so much the clues that he recommends watching for. Nope. The interesting part is that he actually cares about this enough to organize, and share, his thinking on the topic. Are all physicians this interested in their patients’ emotions? I am guessing not!
Bottom Line. Another Mindset Marketing ResearchSM dimension gets added to our collection. Let’s call this one “Patient Sensitivity.”