If I Were You V2.0

Check this out. You may recall the riff I did a week or so ago on the dangers of using the phrase, “If I were you, I’d….”

Scroll forward a week. Here’s Seth Godin making exactly the same point, but as one would expect from this guru, he goes well above and beyond my humble insights. More specifically, Seth explains the reason we tend to assume people will do what we would do under a particular set of circumstances. If everybody acts just like we do, it makes life a heck of a lot more predictable.

Bottom Line. As always, Seth pegged it. Making life predictable, as the Behavioral Economists taught us with their “heuristics,” is a major driving force in all of our lives.

I would take that thought to the bank…If I were you!!!

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