Habits vs. Goals
As most of you already know, I am now spending full time working with my colleague, Dr. Neale Martin, and the rest of the ThinkGen professional team on Habit EngineeringSM. In a nutshell, we are working to train the pharmaceutical industry to focus on marketing by teaching physicians new, long term prescribing habits instead of our trying to influence short term prescribing decisions.
More generally, habits are in fact much of the stuff of life. Check this out. As the Charles Nobel quote in this article so clearly articulates, “First we make our habits, then our habits make us.”
Bottom Line. Today, I would like you to read this brief piece, and ponder the important role that habits play in every human endeavor. THEN. Think how important habits must be in marketing, and how silly it is that pharmaceutical marketers have ignored this truth for so long.