Habit EngineeringSM

Habit EngineeringSM is a new paradigm in marketing and marketing research to help the health care industry leverage a better understanding of customers’ habits to increase the likely commercial success of products.

Presentations on Habit EngineeringSM

Publications on Habit EngineeringSM

The Force of Habit-A Model of Habitual Behavior

Read more

The “Death” of Product Positioning in Pharmaceutical Marketing

Read more