Gun Store Kudos to Grey Advertising. While debate rages about “gun control,” they have created the most powerful statement I have ever seen on the topic. Visual. Personal. Experiential. Here it is. Take three minutes of your time and watch it. Bottom Line. I don’t offer this post as a political statement. We all have our own perspectives on guns, and so be it. No, the point of my asking you to watch this video is to get you to feel, yes feel, what a powerful communication looks like. And sounds like. Why do we spend so much time jerking around with words, when a PSA like this can say so much so efficiently? And persuasively! Why indeed!!!

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