Expertise


We know that when it comes to market research partners you have plenty of options… we believe that ThinkGen is the last one you’ll ever need.
Veteran moderators experienced in multiple qualitative techniques
Extensive knowledge and experience in quantitative methods and multivariate analyses
Known for finding hard-to-recruit respondents
Service-oriented, reliable, here when you need us
Visually dynamic reporting, actionable insights

Research


Our extensive experience includes both qualitative and quantitative research worldwide.

Global Studies

represent a sizeable and growing part of our qualitative work, with recent projects incorporating data collection in Europe, Canada, Asia, Latin America, and Australia.

Qualitative Research

The majority of research conducted by ThinkGen is qualitative, equally divided between domestic work and studies that involve a global component.

Quantitative Research

Quantitative studies represent roughly one-third of the work we do and is a growing component of our offerings. The rich level of insight we infuse into the research findings we feel is partly credited to the company’s qualitative heritage allowing us to bring a strong narrative to the data.

Other Projects

About five percent of our engagements involve projects exclusive of data collection, such as consulting, advisory board moderation, internal workshop facilitation, etc.

Capabilities


ThinkGen researchers have experience developing and implementing the full spectrum of qualitative and quantitative studies, both US and globally, across multiple respondent types.

Successful Launches

ATU/Commercial Tracking

KOL Discussions

Message Development

Forecast Modeling

Customer Segmentation

Buying Process

Patient Journey

Market Map

Campaign Testing

Positioning

Brand Narrative

Target Product Profile Evaluation

Sales Force Effectiveness

Social Media Surveillance

Customer Narratives Workshops

Message Testing utilizing StoryGenSM Methodology

Concept Testing utilizing ImageGenSM Methodology

Insight Mining Workshops

Experience


ThinkGen is well-known for its scientific acumen and rigor that it brings to marketing research. Our research audiences include HCPs, Pharmacists, Payers, Patients/Caregivers, Treatment Advocate, Patient Communities

Rare Diseases

Duchenne Muscular Dystrophy, Pulmonary Arterial Hypertension, Hereditary Angioedema, Spinal Muscular, Atrophy, Acromegaly, Cluster Headache

Broad Theraputics

Hypertension, Diabetes, Arthritis and other inflammatory diseases, HCV, HIV, Lipid Disorders, Infection Disease, Oncology, Women’s Health, Immunology, Urinary Conditions, Neurology, Respiratory