Check this out. What you will see is a PSA by Common, in conjunction with Bristol Myers Squibb, aimed squarely at raising lung cancer consciousness among people of color. Like so many diseases, lung cancer weighs especially heavily on minorities in three ways. First, many of their habitual behaviors, e.g., disproportionately high incidence of smoking, contribute to developing lung cancer. Second, numerous factors make Blacks shy away from screening opportunities. Both lack of trust and lack of access are operative here. And last but not least, it is unfortunately clear that the medical system still discriminates against African Americans in the diagnosis and treatment of lung cancer.
I’ve made this point before but let me make it here, one more time. There are two very different approaches to racing for health equity. One might be thought of as “top-down,” generally increasing the access of minority patients to HCP’s, drugs, etc. OR. We can do it “bottom-up,” i.e., focusing on improving awareness, diagnosis and treatment for the disadvantaged treatment-area-by-treatment area, as BMS is doing here.
Bottom Line. It has been fascinating for me to watch equity programs being developed by healthcare manufacturers. While some, like the Johnson and Johnson “Race to Health Equity” program we have talked about before are very much top-down, most companies are taking the bottom-up approach, understandably focusing on treatment areas where they have a stake because of their product lines.
I am guessing that in the interest of those whose needs we are trying to meet, the best approach will likely be a hybrid of top-down and bottom-up programs. But how do we blend these two types of initiatives? Who coordinates them? Who funds them?
All good questions! And all of them need to be answered if we are ever to make the much-needed progress toward the health equity goal!!!