Mindset Marketing Research – Qualitative and Quantitative Market Research

Category: Mindset Marketing Research

The Osteopathic Oath

December 12, 2018
Mindset Marketing Research, Physician Stakeholders

Check this out. What you will see is a riff by an osteopathic PCP on the difference between the osteopathic oath that she took and the Hippocratic oath taken by allopathic physicians. Got me to thinking. In the early days of my involvement with studying the psychology...

Locum DOC

August 30, 2018
Mindset Marketing Research, Physician Stakeholders

Check this out.You will read the story of a fork in the roads. A doctor who decides to quit a full time “job” and begin picking up locum tenens work. Taking various assignments at various locations, rather than being tied down to one position. Why? Two reasons. First,...

Medical School Side Hustles

August 21, 2018
Mindset Marketing Research, Physician Mindset

Note: The first half of this blog was delivered on Tuesday, August 14. While half a blog is not necessarily better than none . . . we wanted you to get the whole thing. The entire blog appears below. Sorry for the computer glitch. Check this out....

Reading Patient Body Language

August 15, 2018
Mindset Marketing Research

Check this out. What you will read/see in a video is a Manhattan physician telling his colleagues about how to read body language in their patients. The interesting part here is not so much the clues that he recommends watching for. Nope. The interesting part is...

Medical School Side Hustles

August 14, 2018
Mindset Marketing Research, Physician Mindset

Check this out. What you will see is a list of side hustles that a financially sophisticated doctor proffers as being workable for medical students. Forget them! The list of hustles is not the interesting part of the post. To me, the interesting part of the post...

Millenial MD’S

June 6, 2018
Mindset Marketing Research, Physician Mindset

Check this out. What you will see is what happens to the mindset of a millennial MD as he makes his way through the palliative care rotation. He learns a lot. For once, there is no rush to diagnose and cure. There is no cure. For once, it is the patient’s story,...

I Have Been Talking With Your Doctor

June 5, 2018
Mindset Marketing Research

Check this out. What you will see is a book, written by a fellow Psychologist, that explores physician mindset. Interestingly, there is no apparent commercial purpose to this work. It is simply a series of 50 interviews aimed at finding out what it is like to be...

Clinician Prejudice

February 28, 2018
Mindset Marketing Research, ThinkGen

Check this out. What you will see is the report of a study of 10,000 clinicians in 40 countries. The major finding? About one out of five, 20%, of those responding indicated that they are “uncomfortable” in treating members of the LGBTQ community. They look at them...

Behavioral Health

February 22, 2018
Mindset marketing, Mindset Marketing Research

Here are some fascinating findings. Women with a history of behavioral health issues, e.g. anxiety or depression, are significantly more likely to have work injuries than those without such a backdrop. Men, who are more likely to get injured on the job than are women,...