Category: Marketing

Lego Cuusoo

No, that is not the way to say Happy New Year in Polynesian! Instead, it is a brilliant initiative sponsored by Lego. Several facets (pun intended) of this program make it brilliant. First, it recruits die-hard Lego fans to be part of a movement to crowd source designs...

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Real Time Marketing Research

In my last blog, I wrote about the CEO of Twitter’s rant on real time marketing. Creative. Unfiltered. Bottom up. Spontaneous. Engaging. I also alluded to the notion that such real time marketing would require real time marketing research. No more months of focus...

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Advertising In Real Time

Go to: http://www.adweek.com/news/technology/twitters-costolo-touts-real-time-connections-141256 You will find the CEO of Twitter educating an audience in Cannes that unlike the “good old days,” when advertising agencies worked with clients for months to prepare...

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Seth Godin Does It Again!

Go to: http://www.kickstarter.com/projects/297519465/the-icarus-deception-why-make-art-new-from-seth-go You will see a site/sight that embodies much of what I have always loved about Seth.  Things like: -A new model for marketing books.  Rather than have a publisher...

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Hot Stuff

I love 2012! Being “retired” lets me spend my time on things that interest me, rather than on meeting quarterly revenue targets, payrolls etc. Things that interest me like new technologies. Clicking on the link above will get you right into Amazon where, assuming...

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