Category: Habit Engineering

Vape Out

Who couldn’t see this one coming? Suddenly (?) vaping is being uncovered as a significant health risk. Check this out. As physicians on the national news are describing the situation, what we are facing in many vapors, now increasingly known as “patients,” is that...

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Habits vs. Goals

As most of you already know, I am now spending full time working with my colleague, Dr. Neale Martin, and the rest of the ThinkGen professional team on Habit EngineeringSM.  In a nutshell, we are working to train the pharmaceutical industry to focus on...

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The Essential Nature Of Habit

Check this out.  What you will see is the summary of a presentation given a few weeks ago by habit expert Nir Eyal. The point of the presentation is that as we get deeper into the future, a company that is not a “habit” is going to lose. Big time. Making your...

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Emotional Context

Check this out. What you will see is the story of a doctor who gets a surprise. A patient who he actually hates seeing in the office, thanks to her complaining and dour demeanor, was witnessed actually having a good time, a very good time, in a setting outside the...

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