Big Data – Qualitative and Quantitative Market Research

Category: Big Data

In Primary Care, “Data” Is A Four-Letter Word

November 21, 2019
Big Data

Check this out. What you will see is a brilliant article about how data should, and shouldn’t, be used in primary care. Pretty simple actually. The three key principles that the article elucidates are shown here. They include: Data should be collected to inform...

Whither Goes Marketing Research???

August 31, 2016
Big Data, Marketing Research, Pharmaceutical Marketing Research

Read this Investor Relations Communication from GFK. Those of you who “knew me when” know that I used to run the GFK healthcare business in the U.S. Throughout my entire experience with the company, I was proud to be associated with a team that had such high standards,...

The Medium Is Not The Message!!!

August 15, 2016
Big Data, Healthcare Management, Patient Stakeholders

No, folks. That is not a doubly bastardized typo of the famous Marshal McLuhan quote about media. Rather, it is the message of a recent post in the Health Care Blog. It is sort of brilliant, actually. The point of the article is that while Evidence-Based Medicine...

Transparency, No Action

June 1, 2016
Big Data

Who couldn’t see this one coming? The Sunshine Act, which requires pharmaceutical companies to report the amounts of $ that they give to physicians in everything from lunches to cash “honoraria,” has in its half a decade of existence produced scads of data....

Googling UK Health Data

May 10, 2016
Big Data, Healthcare Data

Check out this article. In it, you will see the announcement of an agreement that will provide Google’s artificial intelligence subsidiary with “huge” amounts of clinical data on patients passing through three of the UK’s largest hospitals. Apparently, the NHS believes...

Connected Health

May 9, 2016
Big Data, Healthcare Management, Healthcare Providers

Check out this piece on feedback loops in healthcare. What you will see is a reminder of something that we all know. Digital feedback, in and of itself, doesn’t necessarily lead to better patient outcomes. What you need is feedback that provides guidance,...

Debunking HIPAA In The Digital Age

April 26, 2016
Big Data

Check out this post. It provides a major heads up for all of us. Ask most people what HIPAA was supposed to accomplish, and you will get an answer that is some version of “protect the confidentiality of patient data.” In this piece, we are reminded that the HIPAA’s...

$4 BILLION Invested in IBM’s Watson Health

April 20, 2016
Big Data, Healthcare Innovation, Healthcare Management

I’m going to ask for a big hunk (20 minutes) of your time today to listen to this podcast from MEDCITY NEWS. In it, you will here the story of the “cognitive” use of Watson to sort through tons of medical information. You will here Dr. Jain, CMO of Watson Health,...

Privacy? Don’t Be Silly!

February 10, 2016
Big Data, Future of Healthcare, Healthcare Ethics

Interesting thought. It has been suggested that in the post-genomic era, the notion of maintaining privacy of health related information is, at best, an illusion. According to this piece, we should give up on that fantasy and worry about defending the defensible,...