In our previous post, we talked about the need for pharma to be increasingly creative in its “visual storytelling” if it expects to get its message across to jaded consumers in this Zoom fatigued, hyper video streaming world. So here is a great example.

What you see here is Teva going all out to communicate appropriate use of its “smart” asthma inhaler that allows the collection of “objective” data, in an effort to eliminate the overuse, underuse, and misuse of inhalers which is apparently very prevalent among asthma patients. Start with hiring Sarah Michelle Gellar, who last time around was seen slaying mythical creatures. (Remember Buffy the Vampire Slayer???)

Add in a talking pink inhaler, roll it all up into a compelling (quick, clear, accurate) storyline, and away you go. 

Bottom Line. Good stuff! Like I said in the last post, the production elegance is now as important as the message. Spend a minute watching the video, and you will see that this visual story clears that hurdle handily.

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