And FIGS Did This How???

I know that everybody screws up sometime, but how could a major manufacturer of surgical scrubs insult physicians, more specifically osteopathic physicians and women all in one advertisement? 

Check this out. What you will see is the company’s vignette (check out the video nested in Brenna H’s post) showing a female physician holding a Medical Terminology for Dummies book UPSIDE DOWN!!!  The camera then zooms in to show her “DO” identification badge, while showing her dancing mindlessly. Close up of her derriere and all.  

Bottom Line. Wow. Just Wow. However, the company managed to show this ad, it bought them a widespread boycott and a heck of a lot of negative PR.

And well it should!

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