Advisory Board

Dr. Richard Vanderveer

Chief Innovation Officer

Dr. Richard Vanderveer has been a recognized leader in the field of pharmaceutical marketing and marketing research for over four decades.

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Dr. Neale Martin

Neale Martin, PhD is the author the best-selling book Habit: The 95% of Behavior Marketers Ignore, a pioneering re-examination of marketing in light of the revolution in neuroscience and cognitive psychology that reveals most of what consumers do is driven by emotion and other unconscious processes.

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Dr. Neale Martin

Neale Martin, PhD is the author the best-selling book Habit: The 95% of Behavior Marketers Ignore, a pioneering re-examination of marketing in light of the revolution in neuroscience and cognitive psychology that reveals most of what consumers do is driven by emotion and other unconscious processes.

Dr. Martin co-founded Sublime Behavior Marketing to apply the tenets of habit marketing to the toughest challenges facing his clients, which include many of the largest consumer product, pharmaceutical, communications, and transportation companies in the world. At the core of Dr. Martin’s practice is a painstaking deconstruction of the conscious and unconscious drivers of current customer behavior, and the development of plans to alter behavior and create new habits.

Dr. Martin presents at major conferences around the world including Marketing 50, Brand Manage Camp, Product Development and Management Association, and the Shopper Marketing Forum. He has presented at private events for Eli Lilly, Procter & Gamble, Ubisoft, Coca-Cola, Verizon Wireless, Kimberly-Clark, CVS, Reliance Industries Limited, and Johnson & Johnson, and keynoted global marketing and brand events, including the Taiwanese Excellent Branding Association and the World Brand Congress in Mumbai, India. He has crafted and presented education programs for Eli Lilly, P&G, Campbell’s Soup, Axiata, and Godrej Limited. Dr. Martin’s held the position of Professor of Innovation at the Coles College of Management at Kennesaw State University.

Daniel Fitzgerald

Head of Operations

Mr. Fitzgerald has 37 years of experience in operations, including 29 years in market research specifically serving the pharmaceutical and healthcare markets.

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