30 Madison and A Strange Kind of Telehealth!!!
Check this out. What you will find is a very strange form of Telehealth. BUT. While strange, this company’s offering is interesting and important enough to garner investments form the likes of JNJ.
Several novel things going on here. First of all, 30 Madison has three separate subcompanies, one for each of the three conditions its offerings treat. Hair loss, migraine and gastric reflux. Second, for those medications requiring an Rx, the consumer can get channeled directly to a consultation with an appropriate physician. Third, while appearing to be “telehealth,” the real business model here is mail order pharmacy.
Bottom Line. I’ve said it before and I will say it again. We have only scratched the surface in terms of truly novel ways in which “telehealth” can be employed. 30 Madison certainly brings a novel approach to the marketplace. The notion of a patient self-diagnosing and tapping directly into a portal specifically designed to service that diagnosis is a model we haven’t seen before.
It will be interesting to see how this develops!